Once at an earlier company, my boss asked me this: “how could he keep in touch with the latest and the best social and marketing tools out there?” While many of us may brush that aside as “generation gap”, it’s actually difficult for everyone given the sheer number of tools that are brought to the market […]
The colleges and universities you went to study, now they’ve an honours degree in social media. Earlier on it was difficult to gain information about the course you were looking for (be it social media courses or otherwise as well), you had to either call or pay them a visit to gain in-depth understanding. But […]
India is a fantastic online market. YourStory’s fabulous analysis shared this: Indian startups raised $1.7 billion from investors. On an average, we’ve reported at least two startup fundings per day between January and February 2015.- Emmanuel Amberber, April 2015 Deep breathing. This means, we are growing at a fabulous pace on an everyday basis. While the traction […]
I have to admit, I am a Buffer Fan and have been using this tool for the past 2 years (1 Year on their awesome plan). I am not here to write a product review but will share some of the best tricks i use with Buffer to share timely content on my different social […]
June 30th 2015 was exactly a second longer than most days. So instead of the day ending at 23:59:59, the clocks were moved to 23:59:60 and then came the next day. That is called a leap second! This has been the 27th adjustment since the practice began in 1972, reason being to keep our clocks […]
Just as I work through the struggles (and hopes) of my own Startup (brandanew.co), I have become a more keen observer of what’s happening in the Startup world around me. From the 1990s when the Internet boom and its love through IT, KPOs, BPOs that saw India, we entered an economic liberal boom that meant, among other […]
Are you a real estate brand and looking for ways to leverage social media? Gone are those days when real estate was about posters stuck on the bus stop or those giant hoarding with a big smile and your number underneath. Real estate is a business that thrives on personal connections, and social media presents […]
You loved an article on Buzzfeed when you were travelling and it reminded you of your best friend (John for instance). You clicked on the ‘share’ button of your smartphone and sent it to his WhatsApp account. Sounds like an everyday situation right?. John clicks on the link and enjoys reading the article and shares it […]
Social Media Tools make your life easier and there are tons of Twitter tools designed for specific tasks. In this post, we would like to list down some of the new Twitter tools which we have tried and not covered previously catering to people who like to explore new Twitter tools. The list is in no […]
Do you have a favorite book or movie which you may have read/seen zillion times (yeah maybe not literally, what I mean is you never say no to watch/read it again)? Don’t you think that’s because, the story has been able to create a special bond with you and in ways you have woven your personal […]
Facebook is constantly bringing about changes to its algorithm and introducing new features, so it can enhance the user experience (at least that’s what we hear). Some of the changes made by Facebook have received quite a backlash though, but the addition of new call-to-action buttons has transformed marketing for brands in a creative and more directive […]
As a woman reading the disastrous report on the changing room controversy faced by FabIndia, my first reaction was of horror. I quickly told my husband how I would never want to go to a changing room in FabIndia. His response was: why would you ever even buy from there? This sentiment is not uncommon […]
Do you want a global perspective when it comes to ad spending on social media? Social media advertising has had an impressive growth in the past and its future only looks bigger & brighter. Viewing this growth will force many marketers to start spending in the social arena. Below is a detailed infographic which highlights the […]