100 most popular posts of Digital Marketing in 2014

2014 is coming to an end which has been an exciting year for us at Digital Insights. Not only have we grown as a digital blog, there have also been a lot of learning’s from the incredible sources we have been following via Twitter or our own feedly list. This time, we have thought of compiling what the Internet thought as the best read articles of 2014 on covering all aspects of Digital

How are we planning to do it? We looked at all the social media activity of individual articles of more than 66,000 articles from various sources (we need to thank BuzzSumo for being the awesome tool & helping us in getting there faster) on 10 different topics, namely:

  1. Social Media Marketing
  2. Social Media Tools
  3. Social Media Infographics
  4. Social Media Analytics
  5. Search Engine Optimization
  6. SEO Tools
  7. Email Marketing
  8. Content Marketing
  9. Digital Marketing
  10. Digital Analytics

Top digital marketing blog posts in 2014

We have educated a lot looking at all the data we had at our disposal with some of the articles already in our favorites list while the others I definitely need to check out and read. So let’s get started with the Top 10 posts in various categories of Digital Marketing in 2014

1) Blog: Buffer Blog

Article: The Ideal Length for All Online Content

Author: Kevan Lee

Topic: Content Marketing

Social Media Popularity: 31,179 shares on Social Media

What it’s about: Kevan discusses on the different aspects of all the social networks to come up with a research backed solution on what should be the ideal length of all the networks on social media along with SEO. Great post on one of my favorite blogs

Top blog posts on digital marketing in 2014 - Buffer

2) Blog: Mashable

Article: 9 Ways Social Media Marketing Will Change in 2014

Author: Scott Gerber

Topic: Social Media Marketing

Social Media Popularity: 30,628 shares on Social Media

What it’s about: The start of the 2014 article which discusses the new trends which would be leveraged in the Social Media Industry from 9 different entrepreneur’s POV. Some of them did have a larger role to play as predicted in 2014 while some did not have much adoption across. As Andrew Howlett, rightly put in the post

Content will be bigger and better in 2014

Top blog posts on digital marketing in 2014 - Mashable

3) Blog: Buffer

Article: 53+ Free Image Sources For Your Blog and Social Media Posts

Author: Courtney Seiter

Topic: Content Marketing

Social Media Popularity: 26,941 shares on Social Media

What it’s about: No one does a list post better than the guys at Buffer. Visual content in Social Media is on the rise and this blog post covers more than 50 sources for you to leverage free images for your blogs and social media content. This one is surely worth bookmarking

Top blog posts on digital marketing in 2014 - Buffer

4) Blog: BuzzFeed

Article: 21 Social Media Tips You’ll Wish You’d Known Sooner

Author: Mike Spohr

Topic: Social Media Marketing

Social Media Popularity: 20,649 shares on Social Media

What it’s about: BuzzFeed is surely a surprise inclusion in this List. however this post uncovers how you can master the art of social media on a personal note from a user perspective for Facebook,Twitter,Instagram,Pinterest & FourSquare. And being the traffic generator the BuzzFeed site is, no surprises this post had a sizeable traffic

Top blog posts on digital marketing in 2014 - BuzzFeed

5) Blog: LinkedIn Today

Article: Why You Should Forget Facebook

Author: Jeff Bullas

Topic: Social Media Marketing

Social Media Popularity: 16,218 shares on Social Media

What it’s about: Jeff Bullas in this LinkedIn post shares his thoughts on why looking at ‘Facebook only’ approach may be bad for your business and how the giant social network has changed over the years. With the world debating on the decline of Organic Reach all across 2014, this post comes as a fresh perspective on what you can do rather than looking at Facebook the ‘Be All End All’ solution of marketing.

Top blog posts on digital marketing in 2014 - Jeff Bullas

6) Blog: Entrepreneur

Article: Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes

Author: Neil Patel

Topic: Content Marketing

Social Media Popularity: 15,360 shares on Social Media

What it’s about: Something which troubles us all. How do we come up with article ideas for different blog posts. Neil breaks it down for us with this handy list of how you can do it too.A must follow guide if you are suffering from the Blogging deadlock which is more often than not. I also recommend following Neil’s personal blog QuickSprout where he covers aspects of blogging and entrepreneurship in great detail.

Top blog posts on digital marketing in 2014 - Neil Patel

7) Blog: Search Engine Land

Article: It’s Over: The Rise & Fall Of Google Authorship For Search Results

Author: Eric Enge

Topic: Search Engine Optimization

Social Media Popularity: 15,167 shares on Social Media

What it’s about: Something which shocked us all. Google saying goodbye to Google Authorship was covered by the guys at SEJ and was shared across all the social networks with bloggers and thought leaders from around the world debating whether it was a right move from Google. Was it? What do you think?

Top blog posts on digital marketing in 2014 - SEJ

8) Blog: Harvard Business Review

Article: The Irresistible Power of Storytelling as a Strategic Business Tool

Author: Harrison Monarth

Topic: Content Marketing

Social Media Popularity: 14,117 shares on Social Media

What it’s about: Storytelling evokes a strong neurological response. When coupled with a clear message it can give a strong boost to your brand’s content. Harrison breaks it down in this post as to why Story Telling should be a default component for you to consider. As the author puts it, Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.

Top blog posts on digital marketing in 2014 - Harvard Business Review

9) Blog: Social Media Examiner

Article: 26 Creative Ways to Publish Social Media Updates

Author: Ali Luke

Topic: Social Media Marketing

Social Media Popularity: 13,666 shares on Social Media

What it’s about: People struggle to come up with new ideas to post on social media for their clients. How about a little helping hand by this post which breaks it down as 26 different ways you can approach social media storytelling for you to test and target for your client. Great resource by the ever dependable guys at Social Media Examiner

Top blog posts on digital marketing in 2014 - Social Media Examiner

10) Blog: Entrepreneur

Article: Women Dominate Every Social Media Network — Except One (Infographic)

Author: Catherine Clifford

Topic: Social Media Infographics

Social Media Popularity: 13,405 shares on Social Media

What it’s about: This Infographic discusses the importance of women in usage of social media and breaks down the usage by every social media network. Only one social media network is used more by Men than women. Can you guess which one is that?

Top blog posts on digital marketing in 2014 - Entrepreneur

When we talk about the popularity of the articles we see that Content Marketing and Social Media Marketing were the most popular topics of 2014 when it comes to social media shareability. Below is the breakdown of the average shares per post of the blog posts from each category broken down by Category

Which Category had the most shareability value in 2014?

With more than 3.6 Million shares on the top 1,000 articles sorted by Category in 2014, Search Engine Optimization and Social Media Marketing followed by Content Marketing were the most share-able topics in 2014. Below are the average share-ability plotted for the articles analyzed in 2014:

Social Media Shares by Category in 2014

Which Social Media Platform had the most activity?

Facebook and Twitter were the most preferred destinations for users to share articles & posts with their community accounting to 75% of the social media shares across categories

Social Media Preferences for sharing blog posts in 2014

Most Popular Digital Marketing Blogs & Authors in 2014:

Based on the Top 100 posts shared on social media, we have come up with the list of most popular blogs and authors who have made it big and have their content resonated the most in 2014


Top Digital Marketing Blogs & Authors in 2014

The Buffer blog has been on a roll this year with some great content and features in the Top 3 blogs category along with their main content crafter Kevan Lee crafting 10% of the top 100 posts in Digital Marketing. Social Media Examiner and Entrepreneur seal the Top 3 Blogs who have consistently drafted awesome content this year and has been shared the most across social networks. Barry Schwartz who writes on Search Engine Land is also very popular on topics related to SEO while Neil Patel has been a great value add writing on social media along with Patricia Redsicker

Here are the Top 100 posts sorted and based on their social media popularity in 2014:

TopicArticle TitleBlogTotal Social SharesAuthor
Content MarketingThe Ideal Length for All Online ContentBuffer31,179Kevan Lee
Social Media Marketing9 Ways Social Media Marketing Will Change in 2014Mashable30,628Scott Gerber
Content Marketing53+ Free Image Sources For Your Blog and Social Media PostsBuffer26,941Courtney Seiter
Social Media Marketing21 Social Media Tips You'll Wish You'd Known SoonerBuzzFeed20,649Mike Spohr
Social Media MarketingWhy You Should Forget FacebookLinkedIn Today16,218Jeff Bullas
Content MarketingWriting Tips: How to Come Up With 50 Topic Ideas in 30 MinutesEntrepreneur15,360Neil Patel
Search Engine OptimizationIt's Over: The Rise & Fall Of Google Authorship For Search ResultsSearch Engine Land15,167Eric Enge
Content MarketingThe Irresistible Power of Storytelling as a Strategic Business ToolHarvard Business Review14,117Harrison Monarth
Social Media Marketing26 Creative Ways to Publish Social Media UpdatesSocial Media Examiner13,666Ali Luke
Social Media InfographicsWomen Dominate Every Social Media Network -- Except One (Infographic)Entrepreneur13,405Catherine Clifford
Content MarketingIntroducing The Periodic Table of Content MarketingEconsultancy13,197Chris Lake
Content Marketing6 Simple Photo Tools for Creating Social Media VisualsSocial Media Examiner12,640Jill Celeste
Social Media Marketing5 Social Media Trends for 2014, New Research Social Media ExaminerSocial Media Examiner12,018Patricia Redsicker
Digital MarketingDigital Ad Spending Worldwide to Hit $137.53 Billion in 2014E Marketer11,787Emarketer
Search Engine Optimization5 SEO Trends Every Entrepreneur Needs to Know for 2014Entrepreneur11,607Jayson Demers
Content MarketingThe Research and Science Behind a Perfect Blog PostBuffer11,592Kevan Lee
Social Media Marketing7 Social Media Trends for Marketers: New ResearchSocial Media Examiner11,546Patricia Redsicker
Social Media InfographicsLatest Social Media users stats, facts and numbers for 2014Digital Insights11,208harsh ajmera
Content MarketingThe Big List of 189 Words That ConvertBuffer10,810Kevan Lee
Social Media Marketing14 Social Media Marketing Tools Recommended by the ProsSocial Media Examiner10,705Cindy King
Social Media Tools29 Social Media Tools Recommended by the ProsSocial Media Examiner10,360Cindy King
Search Engine OptimizationGoogle Releases First Penguin Update In Over A YearSearch Engine Land10,224Barry Schwartz
Social Media MarketingNew Research, Comparing Social Network Trends for 2014Social Media Examiner10,185Patricia Redsicker
Social Media Marketing2014 Social Media Marketing Industry ReportSocial Media Examiner10,132Michael Stelzner
Social Media Marketing125 Best People to Follow on Twitter for Social Media GeeksPost Planner10,096Aaron Lee
Social Media Tools61 Best Social Media Tools for Small BusinessBuffer9,410Kevan Lee
Search Engine OptimizationGoogle Begins Rolling Out Panda 4.0 NowSearch Engine Land9,157Barry Schwartz
Social Media InfographicsWhat Happens to Your Social Media Profiles When You Die? [INFOGRAPHIC]Mashable9,109Sylvan Lane
Content Marketing11 Essential Ingredients Every Blog Post Needs [Infographic]CopyBlogger9,014Demian Farnworth
Content Marketing6 Process Resources for Measuring B2B Content Marketing PerformanceContent Marketing Institute8,486Derek Edmond
Digital MarketingInfographic: CMOs Are Preparing for Digital to Grow to 75% of Marketing BudgetsAdWeek8,328Melissa Hoffmann
Search Engine Optimization3 Ways to Use Google+ to Increase Search Rankings Social Media ExaminerSocial Media Examiner8,192James Thomas
Search Engine OptimizationThe decay and fall of guest blogging for SEOMatt Cutts8,141Matt Cutts
Digital MarketingHow Responsive Web Design Works [Infographic]HubSpot7,924Hubspot
Search Engine OptimizationGoogle Down Plays Authorship In Search Results By Dropping Profile Image & Google+ Circle CountSearch Engine Land7,882Barry Schwartz
Social Media InfographicsThe Best (And Worst) Times To Post On Social Media (Infographic)Fast Company7,748Rachel Gillett
Digital MarketingHow Spending $162,301.42 on Clothes Made Me $692,500QuickSprout7,555Neil Patel
Social Media InfographicsInfographic: The Optimal Length for Every Social Media UpdateBuffer7,546Kevan Lee
Search Engine Optimization10 Smart Tips to Leverage Google+ for Increased Web TrafficMoz7,270Cyrus Shepard
Social Media InfographicsSocial Media Active Users by Network [INFOGRAPH]Social Media Hat7,191Social Media
Social Media Infographics10 Surprising Things You Should Know About Social Media (Infographic)Entrepreneur7,060Kevin Allen
Digital MarketingDigital Marketing in 2015 – Predictions from 21 Marketers Who KnowTop Rank Blog6,929Lee Odden
Search Engine OptimizationGoogle Updates Local Search Algorithm With Stronger Ties To Web Search SignalsSearch Engine Land6,712Barry Schwartz
SEO Tools21 Simple and Free SEO ToolsBuffer6,678Kevan Lee
Search Engine Optimization18 Social Media SEO Resources to Improve Your Search RankingSocial Media Examiner6,647Patricia Redsicker
Social Media InfographicsA Guide to Perfect Social Media Posts (Infographic)Entrepreneur6,250 Kristin Piombino
Digital MarketingDigitizing the consumer decision journeyMckinsey6,095Edwin Van Bommel
Social Media InfographicsSocial Media Design Cheat Sheet 2014 (Infographic)OmniCore Agency6,023Salman Aslam
Digital MarketingThis Lingerie Company A/B Tests The World's Hottest Women To See Who Makes You Click "Buy"Fast Company5,946Rebecca Greenfield
Digital MarketingFall of the Banner Ad: The Monster That Swallowed the WebNew York Times5,804Farhad Manjoo
Email MarketingTop 10 Ways to Get People to Read and Respond to Your EmailsEntrepreneur5,453Jacqueline Whitmore
Email MarketingEmail Is Still the Best Thing on the InternetThe Atlantic5,442The Atlantic
Social Media Tools4 Social Media Tools to Improve Your Social Media MarketingSocial Media Examiner5,355Alex Manthei
Social Media InfographicsIs Your Social Media Content D.O.A.? Try This. (Infographic)Entrepreneur5,348Wendy Frink
Social Media Tools10 Time-Saving Social Media Tools for a Productive SummerBuffer5,282Kevan Lee
Digital MarketingGoogle's 25 Rules For Building A Better Mobile SiteFast CoDesign5,248Fast Company
Social Media Tools60 Awesome Social Media Tools for EntrepreneursInc5,223Jeff Haden
Email MarketingEmail Marketing's 10 Most Important Questions, AnsweredBuffer5,118Kevan Lee
Digital Marketing6 Predictions About The State of Digital Marketing In 2015Forbes4,910Sujan Patel
SEO Tools8 Advanced Webmaster Tools You Should Be Using for Better SEOEntrepreneur4,706Neil Patel
Email MarketingEmail Still Rocks! Social, Surprisingly, Stinks!LinkedIn Today4,422Avinash Kaushik
Social Media Tools16 Top Social Media Tools The Experts Swear BySocial Fresh4,358Social Fresh
Social Media Tools3 Social Media Tools That Help Marketers Save TimeSocial Media Examiner4,038Pratik Dholakiya
Social Media ToolsThe Definitive Guide To Social Media Tools For StartupsFast Company3,986Kevan Lee
Email Marketing5 email myths you can stop believing nowMashable3,907Yohana Desta
Email MarketingHow To Build an Email Marketing MachineDigital Marketer3,793Ryan Deiss
Email Marketing6 Easy Ways to Make Your Email Marketing Campaigns EffectiveThe Infolinks BlogInfoLinks3,692Brad Fisher
Email MarketingEmail Marketing Tips – 10 Tips to Get You StartedDiemer Corp3,691Daryl Diemer
SEO Tools37 Awesome Tools To Get The Most From Your SEO CampaignsSearch Engine Land3,671Matthew Barby
Email MarketingEmail Marketing Essentials: A Checklist for Writing Emails That Get OpenedTop Rank Blog3,665Lee Odden
Email Marketing20 Tips for Dramatically Better EmailsVero3,608Jimmy Daly
Social Media Tools18 Effective Social-Media Tools That Will Save You TimeEntrepreneur3,586Anna James
Social Media Tools12 Most Budget Friendly Social Media Tools12 Most3,029Chad Egeland
SEO ToolsFree Local SEO Tools that Belong in Your KitMoz2,407Miriam Ellis
SEO ToolsGoogle Webmaster Tools Just Got a Lot More Important for Link Discovery and CleanupMoz2,232Robert Fisher
SEO ToolsTracking mobile usability in Webmaster ToolsGoogle2,159Google Webmasters
SEO Tools25 Sneaky Online Tools and Gadgets to Help You Spy on Your CompetitorsKissMetrics2,083Nikhil Jain
SEO ToolsTop 25 Free SEO Tools for On-Page Optimization | SEJSearch Engine Journal2,000Navneet Kaushal
SEO ToolsBeat Google’s Mobile Experience Algo (And Help Mobile Searchers) With These Two ToolsSearch Engine Land1,767Bryson Meunier
SEO ToolsGoogle My Business: New Tools for Small Business OwnersSearch Engine Watch1,713Ashley Zeckman
Social Media Analytics19 Free Social Media Analytics Tools for MarketersBuffer1,597Kevan Lee
Social Media Analytics5 things to look for in social media analyticsPR Daily1,305Category Social
Social Media AnalyticsTop 10 social media analytics tools: The VentureBeat index | SocialVentureBeat1,072Devindra Hardawar
Digital AnalyticsAnalyzing Black Friday Sales Using IBM's Digital Analytics BenchmarkForbes1,051Louis Columbus
Social Media AnalyticsMarketers Adopt Social Media Analytics ToolsE Marketer817Emarketer
Digital AnalyticsBringing Digital Analytics to Main Street RetailersNew York Times795Eilene Zimmerman
Social Media AnalyticsSXSW: What Social Media Analytics and Data Can't Tell YouLinkedIn Today791Beth Kanter
Digital AnalyticsHits, Sessions & Users: Understanding Digital Analytics DataCutroni640Justin Cutroni
Digital AnalyticsFour new trends in digital analyticsEconsultancy635Bola Awoniyi
Social Media Analytics5 best ways to utilize social media analyticsSimplify 360609View All Posts →
Digital AnalyticsDigital Analytics Checkup: How to Evaluate the Impact of Your Web Analytics Data - August 19th WebcastSearch Engine Land558Search Engine Land
Social Media AnalyticsSocial Media - Why Marketers Use Social Media Analytics Tools : MarketingProfs ArticleMarketing Profs539Ayaz Nanji
Social Media AnalyticsWhy Social Media Analytics Can't Tell You About Your CustomersForbes532Ava Seave
Social Media AnalyticsSocial Media Analytics: Should You Pay For a Platform?Social Media Today497Paisley Hansen
Digital Analytics5 Things You're Measuring Incorrectly With Digital Analytics & What To Do About ItConversion XL476Judah Phillips
Digital Analytics5 Steps To Turn Your Organization Into A Digital Analytics PacesetterMarketing Land448Dave Booth
Social Media Analytics6 Social Media Analytics Tools for MerchantsPractical Ecommerece437Paul Chaney
Digital AnalyticsBeyond Digital Analytics MetricsOnline Behavior354Pere Rovira
Digital AnalyticsAn Interview with Digital Analytics Expert, Krista SeidenOptimizely352Helen Phung
Digital AnalyticsThe Top-Rated Digital Analytics ProductsMarketing Profs344Ayaz Nanji

What would you pick as your Top 3 for 2014?  We would love to know in the comments below

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  • This post by @KevanLee for @Buffer is the most popular post of 2014 in Content Marketing http://bit.ly/TopPosts2014 Tweet This
  • The most popular post on #SEO is by @stonetemple for @sengineland http://bit.ly/TopPosts2014 Tweet This
  • This Infographic was the most shared on #SocialMedia by @CatClifford for 2014 http://bit.ly/TopPosts2014 Tweet This
  • 75% of the articles shared on social media related to Digital Marketing are on Facebook & Twitter http://bit.ly/TopPosts2014 Tweet This
  • Top 3 popular Authors in  2014 for Digital content are @rustybrick,@kevanlee & @predsicker http://bit.ly/TopPosts2014 Tweet This
  • .@smexaminer is one of the top 3 blogs in 2014 on digital. Here’s the complete list http://bit.ly/TopPosts2014 Tweet This
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A Social Media Junkie and a ‘So Called’ Guitarist.Loves to read content related to Music & Digital Media. Manchester United Supporter. Social Media Manager by Day and Batman by night.

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