Every year, when monsoon arrives in Mumbai one thing people expect coming out of the season are ‘potholes’. Even though there has been a 700% rise in the cost of filling up those potholes, the state of the roads are nowhere close to being perfect to be driven on.93.5 Red FM now have taken up the issue in their own hands and are planning to perform ‘Puja’ at the most menacing potholes. The reason you ask? To Wake up the sleeping authorities.
93.5 Red FM has launched the campaign named ‘Pothole Utsav’ and is looking out for the worst potholes in the city. Red 93.5 FM’s Facebook page which boasts of more than 43K fans has also started updating it’s fans about the campaign. The campaign asks for the users to report what they feel is the worst pothole in the r locality. As reported by Afaqs, the initiative will also ask users to upload the pictures of the potholes on their Facebook page and would be a 10 day campaign.
As part of the initiative, RJ Mallishka has already invited the BMC commissioner to their studios and let him interact with (frustrated) Mumbaikars The first puja was done at Mahim with Mahim corporator Mr.Tandel and was posted through Malishka’s Facebook account which received 149 shares . The Twitter handle of the Red FM (@RedFM_Mumbai) however was a disappointment, with the same content as on Facebook. I expected the Radio channel to use the microblogging site to their advantage by urging the Mumbaikars to tweet their thoughts with a specific hashtag on their morning shows (#MumbaiPotholes or something similar to that). This could have boasted online conversations beyond Facebook and surely would have generated some witty responses which the Twitterati of India is quite capable of.
Overall, the campaign could also have leveraged their other social media channels (Twitter and YouTube) rather than just sticking to Facebook as of now. The initiative hopefully, would wake up some BMC officials and we can see some ‘pothole free’ roads in the future.