How businesses are leveraging the power of Crowdsourcing?


July 28, 2014

Crowdsourcing has become one of the most effective ways of strengthening the connection between customers and businesses/brands. Your customers & prospects have tons of valuable ideas that can help your brand for the future, and social media is the perfect platform to tap your customers & prospects for insights on everything – from products concepts, campaigns, […]

The Power of Visual Content for marketers!


June 24, 2014

Visual Content is the breakout trend of the year, thanks to the rise of various social media platforms where visual is their prime source of content. The Power of Visual Content explains how companies and brands can develop a strategic visual marketing strategy as an extension of their overall marketing and social media plans. As Visual […]

How @TridentHotels started the first Social Hotel in India?


June 11, 2014

Social media has changed all the traditional notions of marketing across all industries. The Indian Luxury Hotels segment is not far behind, still in its nascent stage on social media but nonetheless they have upscaled their marketing efforts. Let’s take a look at Hotel Trident’s very recent social media campaign, which trended on Twitter across […]