How Google+ is beneficial for your Brand


June 4, 2013

Google+ had a hard time getting more users there and keeping the kind of engagement is there on Facebook and Twitter. Google+ is still considered as a techie’s choice. Though Twitter is also not that huge, but at least they have a big user-base in India and that too very active. Even Brands don’t prefer […]

5 Mistakes Brands must avoid on Social Media


June 1, 2013

Social Media has been a boon for many businesses and there are brands which are using it perfectly and there are brands which are still struggling to find the right mix for their customers. Social Media in India has grown tremendously over the last 2 years especially for the e-Commerce brands. Social Media Marketing is […]

Bangalore Auto Rickshaw went viral on Facebook

Yes, you heard that right. This is not about any brand, not about any social media agency. It’s a user generated content that went viral on Facebook. A Bangalore based auto rickshaw driver (named Zamir) has shown his honesty by returning back the customer’s (named Rita Senthil Selvaraj) iPhone 4S, which he could have easily […]

Facebook Ads vs Promoted Posts


May 31, 2013

Unlike Google Search and Twitter, Facebook has scored high scales in terms of commercialization and it is the most transactional led social platform. The only way to get the masses engaging with your posts apart from a better Facebook EdgeRank is Facebook Ads. I am sure you are aware that these days, it does not matter how […]

How to get Facebook Pages and Profiles Verified?


May 30, 2013

Just like Twitter now you have Facebook verified accounts. i.e verified Facebook Pages and Profiles. This is really gonna help users to identify the official account of their favorite brand. Here is what Facebook said- Today we’re launching verified Pages to help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook. […]

How to advertise your Mobile app on Facebook?


May 20, 2013

Do you have a mobile app (iOS or Android) for your brand? Are you looking to promote it to get more downloads and installs? If answer to both these questions is negative, I would request you to check our other articles on Digital and Social Media Marketing. If  your answer is positive, I am sure this article going […]

Role of Social Media in Indian Banking Industry


May 16, 2013

Lately, Indian Banking Industry has shown a tremendous growth on Social Media platforms like Facebook, Twitter, YouTube etc. The Banking sector in India has proven that its not just about opening saving bank accounts, credit cards, investments, wealth management, mutual funds, insurance and so on. With the increasing growth in Social Media in India, banks […]

Understanding the Facebook EdgeRank


May 14, 2013

I am sure you must be aware that Facebook has been doing loads of changes with the way people interact with the posts that they see on their Facebook News Feed. Everything that you see on your news feed comes passing an algorithm which is popularly known as Facebook EdgeRank. It weighs not only the […]

Growth of e-Commerce in India


May 12, 2013

Continuing trends from previous years, Internet is still witnessing tremendous enthusiasm and interest in India. The growth story of Internet usage in India is still very much intact. Internet is one component which has recently become the key ingredient of quick and rapid lifestyle. Internet indeed has been the heart of any communications or explorations, […]