Taking the GRANNY out of GRAMMYs

January 30, 2014

How GRAMMY leveraged Digital to transform GRAMMY brand experience from a once-per-year TV Awards show, to Music’s Biggest Brand. 56th GRAMMYs is officially over. As usual, the night left us with some incredible images and new twitter account @Pharrellhat. Behind the scenes, however GRAMMY has another incredible story; the story of transformative marketing success. Ever […]