Once at an earlier company, my boss asked me this: “how could he keep in touch with the latest and the best social and marketing tools out there?” While many of us may brush that aside as “generation gap”, it’s actually difficult for everyone given the sheer number of tools that are brought to the market […]
3 Brand Pitfalls to avoid while working with Freelancers or Agencies
India is a fantastic online market. YourStory’s fabulous analysis shared this: Indian startups raised $1.7 billion from investors. On an average, we’ve reported at least two startup fundings per day between January and February 2015.- Emmanuel Amberber, April 2015 Deep breathing. This means, we are growing at a fabulous pace on an everyday basis. While the traction […]
Why do Indian Startups struggle on Content Originality?
Just as I work through the struggles (and hopes) of my own Startup (brandanew.co), I have become a more keen observer of what’s happening in the Startup world around me. From the 1990s when the Internet boom and its love through IT, KPOs, BPOs that saw India, we entered an economic liberal boom that meant, among other […]
5 things FabIndia can do to Avert a Brand Disaster and gain back Trust
As a woman reading the disastrous report on the changing room controversy faced by FabIndia, my first reaction was of horror. I quickly told my husband how I would never want to go to a changing room in FabIndia. His response was: why would you ever even buy from there? This sentiment is not uncommon […]