Cadbury Celebrations is known for it’s festivity themed offerings. With Raksha Bandhan around the corner, Cadbury Celebrations is looking for gratifying the sisters by asking brothers from all around the country to write a wish for their sisters on their Facebook wall and they will turn it into a full featured song which they can then dedicate to their sisters.
The contest would be promoted from 16th August to 20th August and the Cadbury Celebrations Facebook page which has a community of more than 3.7 Million Fans is asking the fans to post their wishes to their sisters on their Facebook wall. The brand also featured a YouTube video related to the campaign which has received more than 87K views till the time of writing this article. The Brand has been promoting the video on their Facebook and Twitter channels. It would be interesting to see if they do come up with a dedicated Facebook application for this activity to merge all the wishes in one place rather than asking users to post on their wall or as messages.
[youtube width=”600″ height=”315″ video_id=”Ikp5caLhprY”]
What do you think about Cadbury Celebrations initiative about Raksha Bandhan this time? Cool enough?