Best Christmas campaigns from top Brands this 2014!


December 23, 2014

December is a month of continued celebrations, which is when people get their last minute shopping done and spend time with friends and families. But for marketers it is a different tune altogether, as it is that time of the year where they are constantly wearing their thinking caps and crafting strategies to tap all […]

How businesses are leveraging the power of Crowdsourcing?


July 28, 2014

Crowdsourcing has become one of the most effective ways of strengthening the connection between customers and businesses/brands. Your customers & prospects have tons of valuable ideas that can help your brand for the future, and social media is the perfect platform to tap your customers & prospects for insights on everything – from products concepts, campaigns, […]

How @TridentHotels started the first Social Hotel in India?


June 11, 2014

Social media has changed all the traditional notions of marketing across all industries. The Indian Luxury Hotels segment is not far behind, still in its nascent stage on social media but nonetheless they have upscaled their marketing efforts. Let’s take a look at Hotel Trident’s very recent social media campaign, which trended on Twitter across […]

How to measure a Twitter Campaign?


April 20, 2014

Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in conducting campaigns with social media on a consistent basis. These campaigns can be stand alone and singled out for […]

Most successful Twitter Campaigns of 2013


December 28, 2013

Every business wants its product, services or campaigns to trend on Twitter. Hashtag campaigns are one of the best ways to promote your business using social media. Hashtags have become an integral element of any company’s participation on Twitter; it has also become a heavyweight in breaking news to the world. Execution and Analysis is […]