Just as I work through the struggles (and hopes) of my own Startup (brandanew.co), I have become a more keen observer of what’s happening in the Startup world around me. From the 1990s when the Internet boom and its love through IT, KPOs, BPOs that saw India, we entered an economic liberal boom that meant, among other […]
You loved an article on Buzzfeed when you were travelling and it reminded you of your best friend (John for instance). You clicked on the ‘share’ button of your smartphone and sent it to his WhatsApp account. Sounds like an everyday situation right?. John clicks on the link and enjoys reading the article and shares it […]
Facebook recently announced some changes to ‘Making Page Likes More Meaningful’. Facebook will be removing those accounts from page like count, who have voluntarily deactivated and memorialized their accounts. That means, these are likes that are from users who don’t use Facebook anymore. If they ever reactivate their account, then their like will auto-add to your page, […]
Urban Ladder is an online furniture store and has seen a loyal fan growth through a strong digital and social media strategy, before they went big with a television commercial a few months ago. There are many things that interest me about Urban Ladder’s way of communication and marketing. Today was just another example of […]
Tired of showcasing the same old boring tables to your management? A spice of colors and layout brings life to data representation. If you need to understand million rows of data and you are short on time. The data might be coming from different sources and you may need to compile it to get a holistic […]
Smartphone’s have become such an important part of everyday life now, before sleeping we check our phones and the first thing we do when we wake up is check for any updates if we received in the night. As marketer, if you haven’t gone mobile yet then what are you waiting for? Now you cannot […]
If you ever, even in your weirdest dream thought that a PR activity is nothing more than social media or they are almost same, I request you not to read this article. While working on social media for various clients over years, I have seen few businesses who were working with a PR agency to handle their social […]
2014 is coming to an end which has been an exciting year for us at Digital Insights. Not only have we grown as a digital blog, there have also been a lot of learning’s from the incredible sources we have been following via Twitter or our own feedly list. This time, we have thought of […]
One of the important aspects of blogging is reading everyday content to stay fresh with what’s happening around in the world of digital industry. We at Digital Insights stay true to this rule and share a lot of content everyday and discover new blogs and websites we feel we should subscribe to to get more […]
Taking steps in building a community and engaging on social media might seem hard when you don’t know if your actions are right or wrong. Is your audience responding to your strategy ? Are you finding the right people ? Establishing if the changes you made to your strategy are heading in the direction you’ve […]
Times of India Entertainment, the news portal that published a crass cleavage-baring post on their Twitter handle of Deepika Padukone, after seeing the post she expressed her disgust of the quality of news they are sharing on 14th September 2014 through her Twitter profile. The news portal later deleted the tweet, after criticism escalated on […]
How to get people to read what you write? It is more important that you have great ‘Headlines’ first than creating great content. People do underestimate the power of headlines, they put in all their efforts on creating the best content and a half hearted attempt for their headline. I’ve got news for you, headlines is […]
Everyone loves Twitter, I really do and for me the very first reason is it’s not like Facebook. I always appreciate how Hitesh mentioned 10 reasons why you should choose Twitter over Facebook. No algorithm, no manipulation, a delivery system that has not changed since the launch (eight years now). Well, that is about to […]