Just as I work through the struggles (and hopes) of my own Startup (brandanew.co), I have become a more keen observer of what’s happening in the Startup world around me. From the 1990s when the Internet boom and its love through IT, KPOs, BPOs that saw India, we entered an economic liberal boom that meant, among other […]
Facebook recently announced some changes to ‘Making Page Likes More Meaningful’. Facebook will be removing those accounts from page like count, who have voluntarily deactivated and memorialized their accounts. That means, these are likes that are from users who don’t use Facebook anymore. If they ever reactivate their account, then their like will auto-add to your page, […]
Times of India Entertainment, the news portal that published a crass cleavage-baring post on their Twitter handle of Deepika Padukone, after seeing the post she expressed her disgust of the quality of news they are sharing on 14th September 2014 through her Twitter profile. The news portal later deleted the tweet, after criticism escalated on […]
#RiceBucketChallenge is the Indian desi twist to #IceBucketChallenge on Social Media. Manju Latha Kalanidihi, a journalist from the city of Hyderabad came up with the idea for a Rice Bucket Challenge. Rather than washing down the water in a country with scarce water supply, her train of thought was to feed the hungry for the […]
India’s favourite instant noodle brand ‘Maggi’ has recently launched a new product, Oats Noodles and they have roped in Madhuri Dixit Nene to represent this new product launch to spread awareness across the nation that health is enjoyable with the new commercial. We all have grown up eating Maggi be it during lunch, dinner, snack, […]
‘Selfie‘ was dubbed as the word of the year by oxford dictionary in 2013. Well it just doesn’t end there, your social networks are swarmed by selfies of friends, relatives and admit it; even you have taken a selfie and posted it on your social channels. Brands are not too far behind they have tapped […]
Looking for the latest Social Media user stats for India? Continuing with the series of stats, facts and numbers for 2014; here I am pleased to share the latest numbers for the Indian landscape. India has been one of the major consumers when it comes to social media, brands in India today are much aware […]
The chocolate – coated wafer brand of Nestle, Kitkat has one of the most memorable tag-lines – Have a break. Have a Kit Kat. The brand is synonymous with encouraging people to take a break from whatever they might be doing. That is exactly how they promoted their new Twitter campaign #RichBreak. About The Campaign This […]
Sachin Tendulkar considered the “God” of cricket who has hit many centuries and is one of the best cricketers in the world, has failed to gain recognition from the grand slam champion and tennis queen Maria Sharapova. Sachin Tendulkar was in the Royal Box in Wimbledon on Saturday, 28th June 2014. He was not the […]
The WorldCup taking place in Brazil is turning out to the biggest Social Media event. Apart from traditional media advertising about this event, the real winner in covering this event is social media sites like – Twitter, Facebook, YouTube and Google+. In India, brands have started creating engagement around this massive event like CCD did […]
To what extent would brands go to ensure they stay in the mind of the audience? Is it all about getting good publicity or are the norms of “any publicity is good publicity” getting more widespread? Marketing and advertising has changed a lot in the past few years. The field has become more creative as […]
How fast Social Media is expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening their account on Twitter? Do these numbers matter to you? Let me give you a quick example- A friend of mine who has been struggling […]
What Happened Again in Delhi With Kejriwal? Just hours before the campaign was to end in Delhi, the Aam Aadmi Party was once again in the news after an auto driver slapped Arvind Kejriwal during a roadshow in Sultanpuri, North-West Delhi on Tuesday 8th April 2014. Kejriwal was campaigning for the party, when the attacker […]