Google+ now shows something you can brag about


April 2, 2014

If you are a metric geek and looking to add another metric in your fancy social media scorecard, Google+ announced today that they are rolling out another metric which might please all present and active on Google+: Profile Views What this Means? This implies that Google+ profiles now have a ‘Views’ number when you visit […]

Taking the GRANNY out of GRAMMYs


January 30, 2014

How GRAMMY leveraged Digital to transform GRAMMY brand experience from a once-per-year TV Awards show, to Music’s Biggest Brand. 56th GRAMMYs is officially over. As usual, the night left us with some incredible images and new twitter account @Pharrellhat. Behind the scenes, however GRAMMY has another incredible story; the story of transformative marketing success. Ever […]

Social Media in India, a Roundup of 2013


December 30, 2013

It’s almost the end of the year, and you know what that means? It means it’s time for a roundup of some of the best social media publications in 2013. This year has been a huge year for social media. With big Facebook changes, Twitter’s IPO, and the launch of multiple other social platforms, and […]

8 Awesome Digital Marketing Trends in 2014

2013 was a big year for digital communications and marketing in Asia, as the platforms of communication were further enhanced with use of PC web and Mobile web (tremendous growth in this platform). Brand experiences across the digital platforms with their consumers have become sturdier in 2013, we also saw a tremendous growth in social […]

Is Narendra Modi really the new face for India in 2014?


December 13, 2013

Election fever has completely gripped the Indian nation and media as well. With the election fever in full swing all the parties are pitching their promises/vows to their supporters and gaining more supporters in return. The main parties which are competing in 2014 elections comprises of Bharatiya Janta Party (BJP), Congress, Aam Aadmi Party (AAP) […]

GOSF 2013, What went wrong with you?


December 11, 2013

The Great Online Shopping Festival was supposed to be the Black Friday/Cyber Monday rip-off strategy for the online Indian. It was supposed to be bringing more people to shop online enticing them with attractive deals by Google. The first year brought in a flurry of bad reviews and mismanagement by the eCommerce Brands with people […]

15 most creative Christmas Advertisements


December 3, 2013

There’s only one direction to go in for your businesses right now: The Santa Way. As Christmas is around the corner, it’s that time of year when Santa comes around and every brand/business puts him up on their ad to help them sell more. Besides all the magical moments, it is a great opportunity for […]