How Brands are taking benefit of IPL on Social Media


May 11, 2013

Cricket is no doubt a religion in India. “Pepsi IPL 2013” is one of the most viral topic these days and has attracted over thousands of crores eyeballs for 54 days. Television and Newspaper are still the most efficient mediums to reach the maximum cricket lovers but with the increasing Social Media usage and digital […]

Online Video Consumption in India [Infographic]


May 4, 2013

India has seen a tremendous growth in Online users over the last few years, let’s talk about the video consumption of these online users. The┬átotal online video consumption has doubled in the past two years to 3.7 billion videos per month. This dramatic growth has been driven by a sizeable increase in the number of […]

Whatsapp is now bigger than Twitter


April 17, 2013

Oh Yes! WhatsApp is now bigger than Twitter when we talk about monthly active users. That makes WhatsApp now the single-most-used independent smartphone app in almost every country around the globe. Jan Koum, CEO, WhatsApp revealed on the stage interview that his service is now bigger than Twitter, which boasts of more than 200 million […]