How Brands can leverage Facebook’s new Location Aware Ads


November 25, 2014

Facebook constantly keeps bringing about changes to its algorithm (edgerank) and adds additional functionalities so it can benefit the businesses. They launched a new ad tool on 7th October 2014, allowing businesses to target ads to users based on their specific locations, which is referred to as “Geofencing.” Now brick-and-mortar businesses will be able to […]

How businesses are leveraging the power of Crowdsourcing?


July 28, 2014

Crowdsourcing has become one of the most effective ways of strengthening the connection between customers and businesses/brands. Your customers & prospects have tons of valuable ideas that can help your brand for the future, and social media is the perfect platform to tap your customers & prospects for insights on everything – from products concepts, campaigns, […]

The Power of Visual Content for marketers!


June 24, 2014

Visual Content is the breakout trend of the year, thanks to the rise of various social media platforms where visual is their prime source of content. The Power of Visual Content explains how companies and brands can develop a strategic visual marketing strategy as an extension of their overall marketing and social media plans. As Visual […]