The colleges and universities you went to study, now they’ve an honours degree in social media. Earlier on it was difficult to gain information about the course you were looking for (be it social media courses or otherwise as well), you had to either call or pay them a visit to gain in-depth understanding. But […]
The chocolate – coated wafer brand of Nestle, Kitkat has one of the most memorable tag-lines – Have a break. Have a Kit Kat. The brand is synonymous with encouraging people to take a break from whatever they might be doing. That is exactly how they promoted their new Twitter campaign #RichBreak. About The Campaign This […]
Sachin Tendulkar considered the “God” of cricket who has hit many centuries and is one of the best cricketers in the world, has failed to gain recognition from the grand slam champion and tennis queen Maria Sharapova. Sachin Tendulkar was in the Royal Box in Wimbledon on Saturday, 28th June 2014. He was not the […]
Social media has changed all the traditional notions of marketing across all industries. The Indian Luxury Hotels segment is not far behind, still in its nascent stage on social media but nonetheless they have upscaled their marketing efforts. Let’s take a look at Hotel Trident’s very recent social media campaign, which trended on Twitter across […]
Using Social Media is a great way for Real Estate players to grow awareness as they can instantly connect with existing households, potential customers and their peers. I have worked with a Real Estate company from India in past for their Social Media marketing (though they were very new in the market) and noticed that there are ample number of […]
The vast majority of Hotel brands in India have recognised the power and necessity of a strong social media presence. With using Facebook, Twitter or any of several other platforms to aid in hotel selection, not even the most exclusive properties can afford to be off the social media grid as their customers (the vast […]
Myntra.com is among the leading e-commerce platforms in India for fashion and lifestyle products. Myntra has tied up with over 500 leading fashion and lifestyle brands in the country. Myntra was started by a group of IIT / IIM graduates in 2007 and is headquartered in Bangalore. The company has been funded by top tier […]
Recently on 17th march 2014, mid-air SpiceJet Holi dance took place aboard eight flights. It was a complete surprise flash mob for passengers. It was a joyful celebration but the repercussions this Indian Airline had to face after the dance has created ripples on Social Media. Let’s take a deeper look into the SpiceJet Holi […]
When it comes to consuming Junk food in India, most of the metro culture goes with the staple diet of Pizza along with other refreshments. According to a new research report, The pizza market in India is worth, above 1500 crores, and is growing at a CAGR (consumer annual growth rate) of 26% for the […]
Wondering what social media lessons one would have learned from Kindergarten? Social media is ever changing. As businesses are advised to keep up with the latest trends in social media, or run the risk of becoming irrelevant. In this environment of constant change, there are some basics which form the crux and we learned those […]
Back in 1996, Mahindra Group entered the Leisure and Hospitality sector in India with a new brand called ‘Club Mahindra Holidays’. It was started with a single resort in Munnar, India in 2007. Presently, the company has over 43 resorts in India and abroad. In 2013, it was reported that the company is working towards acquiring […]
Virgin America – another Super Brand! Virgin America has grown into a carefully crafted brand selling an experience just as much as it sells transportation. The brand has always been media-savvy and also the campaigns they do are incredibly fun and a great way to engage in smart public relations and marketing. But they don’t […]
Social Media in India is still growing and every brand/business/agency has their own definitions about it. Flipkart has a proven track record when it comes to social media and digital media. Here are 5 social media lessons that other brands can learn from Flipkart. The field of e-Commerce has changed a lot over the last […]