How @TridentHotels started the first Social Hotel in India?


June 11, 2014

Social media has changed all the traditional notions of marketing across all industries. The Indian Luxury Hotels segment is not far behind, still in its nascent stage on social media but nonetheless they have upscaled their marketing efforts. Let’s take a look at Hotel Trident’s very recent social media campaign, which trended on Twitter across […]

5 Social Media lessons from Real Estate giant @Century21


April 24, 2014

Using Social Media is a great way for Real Estate players to grow awareness as they can instantly connect with existing households, potential customers and their peers. I have worked with a Real Estate company from India in past for their Social Media marketing (though they were very new in the market) and noticed that there are ample number of […]

Social Media FaceOff: Dominos Vs Pizza Hut


March 9, 2014

When it comes to consuming Junk food in India, most of the metro culture goes with the staple diet of Pizza along with other refreshments. According to a new research report, The pizza market in India is worth, above 1500 crores, and is growing at a CAGR (consumer annual growth rate) of 26% for the […]

5 Social Media lessons you learned in Kindergarten


February 21, 2014

Wondering what social media lessons one would have learned from Kindergarten? Social media is ever changing. As businesses are advised to keep up with the latest trends in social media, or run the risk of becoming irrelevant. In this environment of constant change, there are some basics which form the crux and we learned those […]

5 Social Media lessons NOT to learn from Club Mahindra


January 7, 2014

Back in 1996, Mahindra Group entered the Leisure and Hospitality sector in India with a new brand called ‘Club Mahindra Holidays’. It was started with a single resort in Munnar, India in 2007. Presently, the company has over 43 resorts in India and abroad. In 2013, it was reported that the company is working towards acquiring […]

5 Social Media lessons to learn from @VirginAmerica


January 2, 2014

Virgin America – another Super Brand! Virgin America has grown into a carefully crafted brand selling an experience just as much as it sells transportation. The brand has always been media-savvy and also the campaigns they do are incredibly fun and a great way to engage in smart public relations and marketing. But they don’t […]

5 Social Media lessons to learn from Flipkart


November 11, 2013

Social Media in India is still growing and every brand/business/agency has their own definitions about it. Flipkart has a proven track record when it comes to social media and digital media. Here are 5 social media lessons that other brands can learn from Flipkart. The field of e-Commerce has changed a lot over the last […]