Social Media for StartUps – The RedWolf Story

October 18, 2013 is a Indian clothing brand start-up which focuses on Graphic Tees on popular culture.The start-up focuses on simplistic designs and at ‘affordable’ prices. Redwolf is seen to be heavily promoting their brand on Facebook, and seems to be catching up with the youth who are in to the popular media (read Breaking Bad/Game of Thrones […]

5 Social Media lessons from Bigg Boss

October 8, 2013

India has the fastest growing population of Youth in the world. The entertainment industry also much depends on the taste of youth. Every season of a reality show has something new for the audience, targeting the youth or the family audience. The tasks in any show make it more attractive and eye grabbing for its […]

5 Social Media Lessons to learn from GTAV

October 1, 2013

GTA 5 sales surpassed 15 Million units already, according to Cowen & Company analyst Doug Creutz as reported by vg247. The game has awesome virality and there are the obvious fans like me who go crazy when GTA launches. Released on 17th September, 2013, GTA has dominated the charts to an extent that nine out […]

Social Media and the Indian BFSI sector

September 3, 2013

Social Media today is playing a significant role in Indian Banking, Financial services and Insurance (BFSI) Industry. Every brand is there on one or the other platform and trying to engage with consumers online. As I mentioned earlier the Indian B.F.S.I. sector has proven that its not just about opening a savings bank account or […]

5 Social Media Lessons to learn from Oreo

August 18, 2013

Oreo is not only a sandwich cookie consisting of two chocolate disks with a cream filling in between but it’s a brand that really keeps you connected and attached. I have been following Oreo as a brand on Social Media since a very long time and I am really amazed to see how precisely they […]

5 Social Media lessons that Logitech can learn from Razer

July 30, 2013

Logitech is a global provider of personal computer accessories headquartered in Romanel-sur-Morges, Switzerland. They develop and market products like peripheral devices for PCs, including keyboards, mice, trackballs, microphones, game controllers and webcams. Logitech also makes home and computer speakers, headphones, wireless audio devices, as well as audio devices for MP3 players and mobile phones. Razer […]

Bangalore Auto Rickshaw went viral on Facebook

June 1, 2013

Yes, you heard that right. This is not about any brand, not about any social media agency. It’s a user generated content that went viral on Facebook. A Bangalore based auto rickshaw driver (named Zamir) has shown his honesty by returning back the customer’s (named Rita Senthil Selvaraj) iPhone 4S, which he could have easily […]

Role of Social Media in Indian Banking Industry

May 16, 2013

Lately, Indian Banking Industry has shown a tremendous growth on Social Media platforms like Facebook, Twitter, YouTube etc. The Banking sector in India has proven that its not just about opening saving bank accounts, credit cards, investments, wealth management, mutual funds, insurance and so on. With the increasing growth in Social Media in India, banks […]