Once at an earlier company, my boss asked me this: “how could he keep in touch with the latest and the best social and marketing tools out there?” While many of us may brush that aside as “generation gap”, it’s actually difficult for everyone given the sheer number of tools that are brought to the market […]
I have to admit, I am a Buffer Fan and have been using this tool for the past 2 years (1 Year on their awesome plan). I am not here to write a product review but will share some of the best tricks i use with Buffer to share timely content on my different social […]
Social Media Tools make your life easier and there are tons of Twitter tools designed for specific tasks. In this post, we would like to list down some of the new Twitter tools which we have tried and not covered previously catering to people who like to explore new Twitter tools. The list is in no […]
So much content written on the web everyday, that sometimes finding great content to read becomes a challenge. With the onset of different social media tools, discovering awesome content to share with your community is a thrill in itself. Content Curation is unlike Content Marketing where it focuses on amalgamating content from different sources on […]
When you are thinking of building a new marketing strategy for your brand/product, one of the things you look at is how your competitor is faring in terms of content & execution. It can always act as a source of inspiration or a new thought as to how you can improve your own services looking […]
Social Media is a herculean task if not done correctly. With the dawn of the internet and the millions and billions of bits of information that comes along with it, people sometimes find it very difficult to keep up with the changing trends. Working smarter is the need of the hour to improve focus and […]
As a Social Media Enthusiast, I constantly look for ways to enhance my social media marketing skills. Don’t you do so? Do you want tools to simplify your efforts? Time is the biggest investment when you work on social media, and I am always on a look-out for ways to make effective utilisation of time I spend for […]
Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in conducting campaigns with social media on a consistent basis. These campaigns can be stand alone and singled out for […]
Social Media Analytics and benchmarking Industry has grown multiple folds in the last 2-3 years. Brands have started realising the importance of testing and measuring their performance compared to the Industry. With the emergence of Big Data Trends, Organisations have started looping in Social media data as a key subset of the important data they […]
Twitter contest are a great way to generate buzz and engage with your audiences online and most importantly it increases your brands awareness. Running contests and involving users has the ability to attract new audience to your site and get more followers. A lot of marketers provide perks/rewards in order to increase the participation, shares […]
Online scrapbooking platform Pinterest allows businesses to connect with consumers who are constantly consuming content, sharing content and engaging through the power of images. With more than 70 million users, Pinterest has become a valuable social network for many businesses looking to drive sales or connect with potential customers. With consumers spending time and pinning […]
When it comes to Twitter, there are multitude of tools (free/paid) available. With Twitter not enabling Analytics for all accounts (at least for the non-ad accounts) many Tools thrive on the data and analysis they can provide on the listening/searching capabilities built on Twitter. Twtrland was one of the most recommended free tools available when it came to there […]
Twitter Cards has given a new meaning to ‘Tweets’ and it expresses more than 140 characters could ever have. Twitter introduced the cards two years ago, but just last month they added analytics which makes this feature a stellar for marketers. Initially, Twitter partnered with BuzzFeed, NBC News, Time Inc., ESPN, MLB, Flipboard, Etsy, Foursquare, […]