Facebook is constantly bringing about changes to its algorithm and introducing new features, so it can enhance the user experience (at least that’s what we hear). Some of the changes made by Facebook have received quite a backlash though, but the addition of new call-to-action buttons has transformed marketing for brands in a creative and more directive […]
Facebook recently announced some changes to ‘Making Page Likes More Meaningful’. Facebook will be removing those accounts from page like count, who have voluntarily deactivated and memorialized their accounts. That means, these are likes that are from users who don’t use Facebook anymore. If they ever reactivate their account, then their like will auto-add to your page, […]
Facebook constantly keeps bringing about changes to its algorithm (edgerank) and adds additional functionalities so it can benefit the businesses. They launched a new ad tool on 7th October 2014, allowing businesses to target ads to users based on their specific locations, which is referred to as “Geofencing.” Now brick-and-mortar businesses will be able to […]
Creating a business page on Facebook is a 15-minute job. The real work begins after that. How to launch the page, what to talk about and how to reach out to fans of real value? Getting fans is easy and pretty cheap. (Remember the Facebook fraud exposed video that ripped apart the entire FB advertising […]
Every user on an average spends 18 minutes every day on Facebook. Facebook from being just a social platform has become a part of our everyday life. When travelling, I see people glued to their Smartphones liking/commenting on their friend’s feed to Whatsapping each other. Technology has brought us closer in terms of communication and availability. However, with people […]
As a small business owner, Facebook ads are something which you have considered investing in and wondering what benefits will it draw towards your business. Facebook is an attraction for your business reason being it has over a billion users worldwide which can be an amazing start for your business. And Facebook remains one of […]
Social Media is great place to connect with your peers, Facebook is the most sought after social network where everyone is vying for their customer’s attention. Anything you share on Facebook is for all to see (that is what we assume), but that also means that your mistakes can be wildly visible. Reasons for various […]
Facebook took over the social media world about six years ago, quickly becoming the biggest thing on the Internet. It has remained the “IN” thing for quite a while and the central hub for all social interactions. But now suddenly I see a lot of people leaving Facebook and there is mix of reaction when […]
It’s no secret Facebook is a useful tool for businesses to connect with customers. Facebook has over a billion active users, so there are virtually endless possibilities for new connections and sales leads. There are a variety of tactics businesses use to increase user engagement, and they are often very successful. In fact, according to […]
Facebook Insights is one of the most important features of the whole Facebook experience for Brands. Facebook Insights have undergone a lot of changes since being introduced from 2011 and have introduced new features every-time to make it easier for Marketing Teams to understand their audience. The Facebook insights Dashboard is a good indication for […]
“Why is My Reach going down?” says a Client and you have no answer as to why is this actually happening!. Facebook on Thursday admitted in it’s new blog post that the Organic Reach of Facebook pages is on the decline (and will continue to decrease further!). Marketers are already burdened as the Fan acquisition […]
Facebook is the most highly used social medium and the best way to get the word out on your Facebook page, is Facebook Ads. There are a lot of gimmicks in the advertising world, but to get attention from potential customers in one vast platform is Facebook which has more than 1.15+ Billion users as […]
Do you think Facebook is the best Social Media platform for brands? You believe its even better than Twitter? I think we will have good time here today! Every single day we see social media growing at a fast pace. Till date no other form of communication has received as overwhelming a response as social […]