The colleges and universities you went to study, now they’ve an honours degree in social media. Earlier on it was difficult to gain information about the course you were looking for (be it social media courses or otherwise as well), you had to either call or pay them a visit to gain in-depth understanding. But […]
It’s been another great year for us at Digital Insights; we are still reminiscing 2013 and all the support we got. Thankful to all of you for that! It is always fun to look back and reiterate about the most special events of a year, which makes you feel like you’ve accomplished something! Due to […]
BMW is often cited as one of the best brands in the world and the company continues to launch a stream of innovative products. I am a fan myself. But the brand is definitely not an architectural masterpiece when it comes to social media campaigns or may be this one in particular. BMW India was […]
In 1992, Evelyn Lauder created the Breast Cancer Awareness campaign and since then individuals & organizations across the globe have dedicated their time for this cause. There are various events, runs arranged to raise money to fight this disease. Every October, has been designated as the National Breast Awareness Month and the pink ribbons symbolize […]
Social media in India has become the “in” place to connect with fans/followers and to advertise. But in order to get more and more followers some brands just keep doing things which has negative or no impact on their brand. There are some who are not aware of how things work on Social Media and some […]
Times of India Entertainment, the news portal that published a crass cleavage-baring post on their Twitter handle of Deepika Padukone, after seeing the post she expressed her disgust of the quality of news they are sharing on 14th September 2014 through her Twitter profile. The news portal later deleted the tweet, after criticism escalated on […]
#RiceBucketChallenge is the Indian desi twist to #IceBucketChallenge on Social Media. Manju Latha Kalanidihi, a journalist from the city of Hyderabad came up with the idea for a Rice Bucket Challenge. Rather than washing down the water in a country with scarce water supply, her train of thought was to feed the hungry for the […]
India’s favourite instant noodle brand ‘Maggi’ has recently launched a new product, Oats Noodles and they have roped in Madhuri Dixit Nene to represent this new product launch to spread awareness across the nation that health is enjoyable with the new commercial. We all have grown up eating Maggi be it during lunch, dinner, snack, […]
Everyone’s talking e-Commerce in India now. From the doodh-waala to the neighbourhood grocer, everyone wants in a piece of the pie. So I thought I might as well drop in some thoughts on the same. The Indian e-Commerce market was valued at over $14 Billion in 2012. That’s 14 followed by 9 zeroes for the math-retarded like […]
Looking for the latest Social Media user stats for India? Continuing with the series of stats, facts and numbers for 2014; here I am pleased to share the latest numbers for the Indian landscape. India has been one of the major consumers when it comes to social media, brands in India today are much aware […]
The WorldCup taking place in Brazil is turning out to the biggest Social Media event. Apart from traditional media advertising about this event, the real winner in covering this event is social media sites like – Twitter, Facebook, YouTube and Google+. In India, brands have started creating engagement around this massive event like CCD did […]
With people all over the globe getting gripped by the #Worldcup 2014 football fever, social media is on the top; specially Twitter! Twitter has also created a special way to promote #WorldCup hashtag, encouraging people to tweet whilst watching the game. This is the right time for brands to leverage this moment, talk about football, engage with […]
Social media has changed all the traditional notions of marketing across all industries. The Indian Luxury Hotels segment is not far behind, still in its nascent stage on social media but nonetheless they have upscaled their marketing efforts. Let’s take a look at Hotel Trident’s very recent social media campaign, which trended on Twitter across […]