How cool would it be to present the Indian audience with some untold/unheard stories of Indian Politics from the era of Indian Independence? ABP News is trying to promote it’s new documentary- drama series ‘PradhanMantri’ which gets aired every Saturday on the Channel. And as we have seen with Indian Television Channels which are stepping […]
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Is HP India’s SlateBookX2 campaign flouting Facebook Guidelines?
In the age of smartphones and tablets, PC sales are declining worldwide and India is no exception. A report published by Economic Times suggests tablet sales in India have grown at a rate of more than 400% whereas PC’s are still registering a growth of under 10%. This might be attributed to the the rise of some […]
Is your Brand Obsessed with Social Media numbers?
I have been working with Brands to promote them on Social Media, to engage with their fans and followers, to take care of their online reputation and there is one thing that I have noticed about most of the brands ‘Social Media numbers’. Every brand wants to get more likes, more followers, more connections as […]
10 Facebook Page Marketing tips for your Brand by Kim Garst
Finding difficulties in promoting your Brand Facebook Page? There are certain key elements that you need to keep in mind, just burning money on Facebook Ads is not a long term strategy. Think it from the customer’s/fan’s point of view, what are their preferences, what they talk about, what they like, what they do. To […]
How to deal with complaints on Social Media?
The population on Social Media is increasing tremendously. Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram and many other social networking sites are now part of our daily routines. There are people who use it for making friends, for building corporate connections, who are addicted, who are passionate, people who pour water to plants through Social Media […]
How Brands can use hashtags on Instagram effectively
Okay, you may have read thousands of post about Instagram and may be a few hundred about using Hashtags on Instagram. But believe me, this post is not a “me too”. If I was here to share the normal and usual stuff about Instagram, I would have simply directed you to these Best practices for […]
Twitter Analytics for all
This is so amazing, in April Twitter opened up its analytics service for all users in United States. And now its open to all. Though there is no official announcement from Twitter yet but you can now access in-depth analysis of your tweets with metrics like number of faves, retweets, replies, clicks on link. You […]
Facebook introduced Hashtags, Twitter got angry
Facebook yesterday officially unveiled Hashtags to its platform, it was much foreseen by many Social Media Experts around and finally it is here. Well, when I think about hashtags, Twitter, Google+ and Instagram are the three social media platforms that comes to my mind. I was so addicted to hashtags that I started searching them […]
Daily life of a Social Media Expert [Infographic]
Have you ever thought of what does a Social Media Expert do on a daily basis? How many brands he handle daily on Social Media? They live, drink and eat Social Media. They get Social Media ideas like on the spur of the moment. They know Social Media Marketing in-and-out. Well actually it is all utter […]
Is your Facebook Cover Photo as per new guidelines?
Facebook cover photo is as good as a cover of a book. The better it is, the more chances are that users will connect with you by liking your page. Brands create Facebook cover photo for various things, it can be their marketing communication, a new product launch, a celebrity that endorses the brand, a […]
Top Social Media Experts in India you should follow
[Note: This post has been updated to accommodate new authors from 2015] If you are a Brand Manager? or a Marketing and Communication Manager? or a newbie in Social Media? I am sure you will love this article. Being in touch with Social Media experts is not only going to keep you updated with latest […]
How Google+ is beneficial for your Brand
Google+ had a hard time getting more users there and keeping the kind of engagement is there on Facebook and Twitter. Google+ is still considered as a techie’s choice. Though Twitter is also not that huge, but at least they have a big user-base in India and that too very active. Even Brands don’t prefer […]
5 Mistakes Brands must avoid on Social Media
Social Media has been a boon for many businesses and there are brands which are using it perfectly and there are brands which are still struggling to find the right mix for their customers. Social Media in India has grown tremendously over the last 2 years especially for the e-Commerce brands. Social Media Marketing is […]