June 30th 2015 was exactly a second longer than most days. So instead of the day ending at 23:59:59, the clocks were moved to 23:59:60 and then came the next day. That is called a leap second! This has been the 27th adjustment since the practice began in 1972, reason being to keep our clocks […]
Social Media Tools make your life easier and there are tons of Twitter tools designed for specific tasks. In this post, we would like to list down some of the new Twitter tools which we have tried and not covered previously catering to people who like to explore new Twitter tools. The list is in no […]
Passport? check, Bags? check, Phone charged? check, Instagram? check, Twitter? check. Does this resemble to your target audience? The niche you want to interact with on social media? Great, I have some cool ideas how a Travel brand like you can use Twitter effeciently. Also these insights from Twitter [infographic link], clearly showcase that from research to […]
Twitter works on three basic things- understanding how it actually works, listening to your target audience and Tweeting right content at right time. The first two are individual choices and skills, but the third one is tricky because it also includes what to Tweet? This can be enhanced by various measures. Here I have tried […]
Twitter is a great tool for networking and one to one conversations with your customers & prospects. However, there are many features on Twitter which still go un-noticed by Brands which can be really helpful for business goals. One of the features which generally is not used much are Twitter Cards Twitter Cards are rich […]
Times of India Entertainment, the news portal that published a crass cleavage-baring post on their Twitter handle of Deepika Padukone, after seeing the post she expressed her disgust of the quality of news they are sharing on 14th September 2014 through her Twitter profile. The news portal later deleted the tweet, after criticism escalated on […]
Everyone loves Twitter, I really do and for me the very first reason is it’s not like Facebook. I always appreciate how Hitesh mentioned 10 reasons why you should choose Twitter over Facebook. No algorithm, no manipulation, a delivery system that has not changed since the launch (eight years now). Well, that is about to […]
From being in the shadow of Facebook for a long time, Twitter has come a long way to be one of the most active networks for networking and the primary source of news. Many celebrities started flocking to the micro-blogging site which helped Twitter to rise in popularity especially in the United States. Here we […]
The chocolate – coated wafer brand of Nestle, Kitkat has one of the most memorable tag-lines – Have a break. Have a Kit Kat. The brand is synonymous with encouraging people to take a break from whatever they might be doing. That is exactly how they promoted their new Twitter campaign #RichBreak. About The Campaign This […]
One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details of your owned presence details along with the post level activity, we always had to rely on third party estimated data […]
Sachin Tendulkar considered the “God” of cricket who has hit many centuries and is one of the best cricketers in the world, has failed to gain recognition from the grand slam champion and tennis queen Maria Sharapova. Sachin Tendulkar was in the Royal Box in Wimbledon on Saturday, 28th June 2014. He was not the […]
The WorldCup taking place in Brazil is turning out to the biggest Social Media event. Apart from traditional media advertising about this event, the real winner in covering this event is social media sites like – Twitter, Facebook, YouTube and Google+. In India, brands have started creating engagement around this massive event like CCD did […]
With people all over the globe getting gripped by the #Worldcup 2014 football fever, social media is on the top; specially Twitter! Twitter has also created a special way to promote #WorldCup hashtag, encouraging people to tweet whilst watching the game. This is the right time for brands to leverage this moment, talk about football, engage with […]