Everyone’s talking e-Commerce in India now. From the doodh-waala to the neighbourhood grocer, everyone wants in a piece of the pie. So I thought I might as well drop in some thoughts on the same. The Indian e-Commerce market was valued at over $14 Billion in 2012. That’s 14 followed by 9 zeroes for the math-retarded like […]
All Posts in Stats and Insights
10 Important statistics about Digital and Social Media in India
Looking for the latest Social Media user stats for India? Continuing with the series of stats, facts and numbers for 2014; here I am pleased to share the latest numbers for the Indian landscape. India has been one of the major consumers when it comes to social media, brands in India today are much aware […]
How to increase YouTube Engagement rapidly [Infographic]
Are you looking for ways to increase your YouTube engagement? What if I told you, you can increase your YouTube traffic by a whopping 374%? But before I dwell any further on that, a small recap on the earlier infographic where I discussed the importance of incorporating videos in your social strategy. By making YouTube […]
Social Media 2014 Statistics – an interactive Infographic you’ve been waiting for!
How fast Social Media is expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening their account on Twitter? Do these numbers matter to you? Let me give you a quick example- A friend of mine who has been struggling […]
Social Media FaceOff: Dominos Vs Pizza Hut
When it comes to consuming Junk food in India, most of the metro culture goes with the staple diet of Pizza along with other refreshments. According to a new research report, The pizza market in India is worth, above 1500 crores, and is growing at a CAGR (consumer annual growth rate) of 26% for the […]
How Indian Airline Industry is leveraging Social Media?
Air passenger traffic in India is increasing on a tremendous pace. It is a very well known fact that aviation sector not only brings immense benefits to communities and economies around the globe, but also is a key agitator of economic growth, social development and tourism in any country. India is currently the 9th largest […]
20 amazing Marketing Statistics that will drive 2014 [Infographic]
As we have flipped the calendar to 2014 and closed the chapter of 2013. Marketers have started developing social media strategies for ‘The New Year’. This is the year where social media is no longer a luxury; it will become a must-have in the current marketing strategies. In 2014, marketers will use dynamic content to […]
Can a Government be decided on Social Media? Aam Aadmi Party thinks so!
So When Congress decided to give unconditional support to Aam Aadmi Party, The newly formed party in India thought of doing something unconventional. They asked the voters if they should form the Government in Delhi with the party which they criticized heavily. And since then, Arvind Kejriwal and his comrades have gone all guns blazing […]
4 Social Media Metrics that Matter!
Measuring Social Media is debatable. The ‘ROI Factor’ is still being discussed by many Social Media veterans and experts alike. Although many believe that Social Media is not measurable (and should not be attached to a dollar value, I believe that any marketing strategy executed should be measured. The measurement might not be in terms […]
Is Narendra Modi really the new face for India in 2014?
Election fever has completely gripped the Indian nation and media as well. With the election fever in full swing all the parties are pitching their promises/vows to their supporters and gaining more supporters in return. The main parties which are competing in 2014 elections comprises of Bharatiya Janta Party (BJP), Congress, Aam Aadmi Party (AAP) […]
The impact of Patna Blasts on Social Media
Terrorism in India is increasing day by day and it has spread its roots deep into our land. Terror forms an integral part of Terrorism, like the Patna blasts which took place on 27th October 2013. Eight crude bomb explosions in Patna before Narendra Modi’s arrival in the city to address a rally in the […]
Twitter Scheduled Tweets are here, what it means for businesses?
Are you running a Twitter Campaign? A promoted tweet campaign on Twitter for your business? Here is a news for you! Twitter added a feature to let marketers/brands schedule their posts on 14th October 2013, as the company moves to make it easier for advertisers to use its products. The new tool works for both […]
Social Media facts, figures and statistics 2013
Are you looking for latest Social Media stats of 2013? How many users on Facebook? How many tweets per day on Twitter? How many users still login to Google+ and upload GIFs? How many Linkedin company pages are there? Which is the most popular brand on Instagram? Is Pinterest still about 80% female users? You […]