The world is moving over desktops and laptops to mobile, while PC manufacturers are struggling to keep pace with the changing times.However, i believe this trend will take some time to reflect in India (we being the followers in technology and not the trend setters in adaptation) and so the computer manufacturers still have a large market to cater to in India. Dussera being one of the most celebrated festivals across India, e-commerce brands thrive on such occasions when Indians prefer to buy new items (Young consumers generally go for electronics).
Dell India took a different approach with #HintAGift campaign catering towards the concept of festival gifting. Dell India created a dedicated application for the same purpose on Facebook.The users were asked to leave hints to their loved ones and tag them as to why they need a Dell Inspiron. Fans could write a hint by uploading an audio/video or pictures or can write a letter. The ‘Write A Letter’ option gives you choices from 4 templates which you can use to write the hint and send it to your friend on Facebook making it easier for the user to understand and participate. The campaign on Facebook is more than a month long campaign and the winner of it will be getting a new Dell Inspiron. The application is smooth and neatly designed with the tried and tested mechanism of voting for your favorite hint to gain virality among the fans. So far, it’s working for Dell India too.
The concept of this has been adapted through YouTube and Twitter as well.@Dell_In is running #HintAGift contests on their timeline during festival days (Dussera and Onam) to keep the festive spirit going.
The final day of the #HintAGift contest is here. Tweet the meaning of a Navratri colour or colours in you life to win an amazing surprise!
— Dell India (@Dell_IN) October 13, 2013
Dell has been at the forefront in adapting social media for marketing as well as customer service. The effort seems be around connecting with people and celebrating the festive spirit through a simplistic campaign on social media.
What do you think about Dell’s latest campaign on social? Do let us know your thoughts