In the age of smartphones and tablets, PC sales are declining worldwide and India is no exception. A report published by Economic Times suggests tablet sales in India have grown at a rate of more than 400% whereas PC’s are still registering a growth of under 10%. This might be attributed to the the rise of some cheap Tablet options by Indian manufacturers such as Micromax offering a decent deal to Indian consumers. HP recently jumped into the Tablet market again by launching their new product Slatebook X2 which was priced just under Rs 40,000.
HP in order to promote their tablet has turned to Social Media with a contest on Facebook and Twitter alike.
HP Slatebook X2 on Facebook:
The HP India Facebook page which boasts of more than 1.2 million fans is using recently announced hashtags on Facebook very cleverly. The Brand is asking fans to write about why they would want to win HP Slatebook X2 and include the hashtag ‘#WinHPAndroidSlateBookX2’ along with it. The status of the fans while posting this update has to be set to ‘Public’ so that HP can moderate the status updates and choose the best among them.
Are we allowed to do contests and campaigns using Facebook hashtag yet?
As far as the Facebook promotion guidelines are concerned, Facebook clearly states that a contest is to be only held on Facebook through third party apps and not be judged through Facebook features (Likes/Comments), So i have my own doubts if the contest being run on Facebook is officially legal on the platform itself. Also, Malhar Barai pointed this out to me in a InsideFacebook article where it clearly states:
Unlike on Twitter, where brands are free to hold photo/text/video contests by using hashtags, we remind that on Facebook it is against the platform promotion policies to launch a game and give away prizes in the framework of a game based on the use of a native Facebook feature. Sweepstakes, lucky draws, instant winner and other sorts of contest must be run on applications.
But nevertheless, it is a great gamble to reach Friends of Fans and gain more non-fan brand impressions for HP with the status updates of the participants being visible to their friends.The campaign would definitely be a boost as far as their fan acquisition is concerned.
#WinHPAndroidSlateBookX2 on Twitter:
The @HPIndia Twitter handle is also promoting this hashtag campaign on their own channel asking their own followers to tweet and describe the new SlateBook X2 in a Tweet containing the hashtag #WinHPAndroidSlateBookX2. Multiple entries are allowed to boast of greater participation and thus increasing Twitter Reach.
— HP India (@HPIndia) July 27, 2013
The hashtag has been trending in India for the past 2 days and with the enticing offer to own the new Slatebook x2, i expect higher user participation of the users on Twitter and Facebook. With a sample report run on TweetReach for 50 Tweets this afternoon, the hashtag had reached to more than 500 impressions.The contest is being run from 25th July to 31st July 2013 and a winner each from Facebook and Twitter would be chosen by the Brand.
However, Do you think running a hashtag campaign on Facebook and asking users to update their Facebook status with the same is in accordance to Facebook contest guidelines? Or is it one more case of a global brand flouting Facebook guidelines for brand building?
Would love to have your thoughts also.