Do you wonder what it takes for your content to go viral? Well it begins with you writing great content, then presenting it on your online community, then they consume it and if they find that interesting they share it. Share. Share. Share. Gone Viral! It’s easy to assume that your online content goes viral just because it’s visible. Post it, and people will go crazy and they won’t resist to share it across and Boom! It’s Viral overnight. Well that’s not that easy! You need to put some real efforts on this one.
For content to go viral on Social Media, it needs to have something special in it, something that makes it different from everything else being promoted out there. It involves great strategy behind making a content go viral by it being shareable, likeable, and in tune with what your target audience is looking for. The trick is figuring out exactly how to make something go viral and what your audience will cherish. It’s not easy, but it’s not impossible; it’s tactical. Here are 5 tips you can keep in mind when trying to create a viral content.
1. Be Thought Provoking
Share content which is thought provoking, doesn’t mean that it should be offensive or insulting, but content that draws out a response from the readers. Emotion plays a huge role in determining how shareable your content is – it can be negative or positive. Striking the right cord with the readers leads to them sharing it, and making it viral.
If you want people to care and react to your content, you must offer them something valuable and which provokes them to either reply, share etc. The web is full of content and people are trying many different ways to be seen, thus to stand out make sure your content has all the right ingredients to provoke them in a good way and make it shareable.
2. Be Humorous, Not Boring
You can’t expect anything to get picked up by a significant audience if it’s duplicated and posted in a different font. To go viral, you need to do something that’s never been done before. You need to get your readers excited and make them share that content with their friends and colleagues. Everyone shares content on the web and after a while it gets redundant and boring for your readers. People love to laugh and are more than happy to share something that’s hilarious, so it’s time to tickle your reader’s funny bone. You may be able get quite a bit of attention and viral sharing just by being hilarious.
Example: Like we showcased in Oreo’s Social Media Strategy.
3. Breaking News
Nothing gets more attention than current news, so as a brand it’s important to be informed and stay at the top of your game. Getting in front of the story with your take on things is an excellent way to be included in the global conversation. You can use Google trends or social networking sites like twitter or Facebook to check what is in trend. As people love discussing in real time about the latest happenings, by being the conversation starter it could increases the chances of your content being shared. Always be on the look-out for your industry related news and be the first few to break it out to your readers.
4. Get noticed by ‘influencers’
It’s always easy to start a conversation, but not everyone has the art of influencing others. Hence it is essential to identity the influencers in your industry, they are as good as celebrities. Reach out to them, star building a relationship with them by sharing their content, by asking for their advice and thus try striking a conversation. Once you have successfully built a relationship they are powerful people in terms of their audience strength and influence. They can make your content viral just by simply endorsing it, so it’s very essential to get noticed by the influencers in your industry.
5. Integrate with Multimedia
Content comes in different forms – Videos, images and articles. Thus to give your content that extra push and edge to it, integrate multimedia with your content. As it is easy to scan and grasp, videos and infographics in your content as they are hard to miss and they are catchy. Especially videos get the maximum traction as people prefer to watch videos over reading text and they are more likely to discover and share them. Share images which grab their eyeballs and make them stop and look at it; the images should be relevant to your content and of the highest quality. Enrich your content with interesting multimedia assets to add more power to your content and boost engagement around it, thus making it shareable.
Example: Like we discussed in Razer’s Social Media Tactics.
Timing and Delivery
How you deliver your content, and when, are two vital factors often overlooked by brands. The key is to find the best possible time the content would be seen by most amount of readers, and which days. Do a little research about your audience and figure out the best possible time, and what sort of content in each platform. Content should be delivered in a format that makes the biggest impact for the brand and enables the content to be shared easily.
Content is shared on various social media sites, hence share content appropriately. Example: don’t keep posting links on Twitter; it is 140 characters for a reason. Likewise for other platforms keep in mind their USP (Unique Selling Point) and accordingly decide whether you should share article, video, images or it may be combination of those platforms.
The above image is inspired by Gary Vaynerchuk‘s book Jab, Jab, Jab, Right Hook which talks a lot more about how to excel in your Social Media strategies.
Getting your content noticed by the masses is the aim of every content marketing plan, but very few really attain it. To be successful, your content has to be attractive to many readers. If it strikes the right cord with them, they will be more than willing to click on the share button and make it go Viral.
Now it’s your turn
What type of content marketing strategy have you adopted? Do share additional tips with us in the comments section below.