As a Social Media Enthusiast, I constantly look for ways to enhance my social media marketing skills. Don’t you do so? Do you want tools to simplify your efforts? Time is the biggest investment when you work on social media, and I am always on a look-out for ways to make effective utilisation of time I spend for my clients and personal engagement.
I recently shared how you can increase your social media productivity by following certain measures. And I received two emails from our visitors asking what are the top social media tools that I recommend them to use on a daily basis. Thus I have compiled a list of 5 must have tools for social media enthusiasts which help you with your marketing efforts and managing your time as efficiently as possible.
Buffer is an absolute must have tool. Buffer allows you to consistently share great content without manually sitting on posts; you just need to add content and buffer will take care of publishing it at the right time for you. Buffer rocks as in just one click it changes the way you communicate with your followers. It offers custom scheduling, analytics and insights.
When I asked Ruhani Rabin (Senior Vice President at Friendster) about Buffer, here is what he said-
Buffer is exactly what it means in the literal concept of social media. Not everyone can be active at the same time as their audience. This is where scheduled posts comes into play. Along with Buffer insights, it gives us a clear overview of which post is being popular. That is a great adaptive learning tactic too. Buffer is one tool you will need on your side if you have different audience in different geo locations.
RebelMouse is your social frontpage, it takes all of your social media feeds from various networks and compiles them into one site. Features like Shout Outs and Rebel Alerts are my favorite, it helps you increase your engagement on Twitter.
You can also embed it anywhere on your website or blog. This is a great way to give your website additional visual appeal and fresh content with minimum effort and maintenance.
Here is what Bonin Bough (VP of Global Media and Consumer Engagement at Mondelez International) says about RebelMouse
IFTTT is actually a trigger system for your social media activites. Want to publish a photo on Flickr automatically if you upload somehting on Google+? Trying to tweet a ‘Hi’ to your every new follower on Twitter? IFTTT is the tool for you. As it allows you to connect any two web services together and automate actions through the social web by creating automatic recipes.
I had a chat with Hillel Fuld (CMO of Zula and startup mentor at Google Israel) about what he feels about IFTTT, here it is-
IFTTT is some serious out of the box thinking and it works by connecting different services across the social web. I’ve used it to tweet my Instagram pictures as native Twitter photos so they appear in stream as opposed to an Instagram URL.
After Google Reader passed out, my ultimate friend for reading blogs and new articles is Feedly. Feedly allows you all you could do with Google Reader and I love how I can easily share and buffer interesting articles right from there. Don’t miss out on any updates from your favorite blogs/sites and keep sharing them with your audience too.
Ian Cleary (Soul of RazorSocial) shared his view about Feedly-
I used Feedly everyday to catch up on any new blog posts from a variety of bloggers I follow. What I love is that it also provides a really nice mobile interface and also integrates with Buffer. It’s a really nicely designed app and I love using it.
5. SM Monitoring
In order to make the best out of Social Media, you need to continuously Listen and Monitor! Listening to what your audience/influencers have to say about you/industry, analysing the data and then finally taking certain measures to grow. Engaging, contributing and helping are one of the best ways to formulate a community around you.
There are so many tools for social media monitoring, but choose those ones which are right for you. Tools like – Talkwalker, Sprinklr, Hootsuite, Topsy, and so on.
One of my favorites on Social Media, Mark Schaefer (Author of Return On Influence, Born to Blog, and The Tao of Twitter) shared his favorite SM monitoring tool-
For me, the professional version of Hootsuite is very powerful and can handle the needs of most small businesses. Some of the functions I find useful are saving searches for continuous market research, allowing for easy group management of social media accounts, scheduling content, and the ability to sort content by influence scores.
Bonus: Email Marketing
Like Jake Levine from Digg said “Twitter and Facebook are both streams, products where you accept that you’ll miss certain things. An inbox is the complete opposite. Your job is to clear it out. If something is important to you, e-mail products are the one reliable way to make sure you’ll see it.”
Being a Social Media enthusiast, you must be working for an agency, brand, Non-profit, institution or self-employed. And you should always create a list of subscribers who are interested in listeneing to what you deliver. Here are some tools that you can use to boost your email marketing campaigns – Aweber, Mailchimp, OptinMonster and others.
Lilach Bullock (Founder of Socialable and Forbes Top 20 women) shared her views on Aweber as a tool-
Aweber is a simple and cost effective tool to use for email marketing. It’s a great way to grow a list and their split testing and analytical tools make it one of the best solutions for small businesses.
There are literally thousands of social media tools available to use; however, the above five (or actually Six) are all essentials that you must have them as a part of your marketing strategy. They have definitely worked wonders with me!
Have you used any of the above tools? What are your favourite must have tools? Do share your insights with us in the comments section below.