Bangalore Auto Rickshaw went viral on Facebook


June 1, 2013

Yes, you heard that right. This is not about any brand, not about any social media agency. It’s a user generated content that went viral on Facebook. A Bangalore based auto rickshaw driver (named Zamir) has shown his honesty by returning back the customer’s (named Rita Senthil Selvaraj) iPhone 4S, which he could have easily […]

Facebook Ads vs Promoted Posts


May 31, 2013

Unlike Google Search and Twitter, Facebook has scored high scales in terms of commercialization and it is the most transactional led social platform. The only way to get the masses engaging with your posts apart from a better Facebook EdgeRank is Facebook Ads. I am sure you are aware that these days, it does not matter how […]

How to get Facebook Pages and Profiles Verified?


May 30, 2013

Just like Twitter now you have Facebook verified accounts. i.e verified Facebook Pages and Profiles. This is really gonna help users to identify the official account of their favorite brand. Here is what Facebook said- Today we’re launching verified Pages to help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook. […]

How to advertise your Mobile app on Facebook?


May 20, 2013

Do you have a mobile app (iOS or Android) for your brand? Are you looking to promote it to get more downloads and installs? If answer to both these questions is negative, I would request you to check our other articles on Digital and Social Media Marketing. If  your answer is positive, I am sure this article going […]

Role of Social Media in Indian Banking Industry


May 16, 2013

Lately, Indian Banking Industry has shown a tremendous growth on Social Media platforms like Facebook, Twitter, YouTube etc. The Banking sector in India has proven that its not just about opening saving bank accounts, credit cards, investments, wealth management, mutual funds, insurance and so on. With the increasing growth in Social Media in India, banks […]

Understanding the Facebook EdgeRank


May 14, 2013

I am sure you must be aware that Facebook has been doing loads of changes with the way people interact with the posts that they see on their Facebook News Feed. Everything that you see on your news feed comes passing an algorithm which is popularly known as Facebook EdgeRank. It weighs not only the […]

Growth of e-Commerce in India


May 12, 2013

Continuing trends from previous years, Internet is still witnessing tremendous enthusiasm and interest in India. The growth story of Internet usage in India is still very much intact. Internet is one component which has recently become the key ingredient of quick and rapid lifestyle. Internet indeed has been the heart of any communications or explorations, […]

How Brands are taking benefit of IPL on Social Media


May 11, 2013

Cricket is no doubt a religion in India. “Pepsi IPL 2013” is one of the most viral topic these days and has attracted over thousands of crores eyeballs for 54 days. Television and Newspaper are still the most efficient mediums to reach the maximum cricket lovers but with the increasing Social Media usage and digital […]

Online Video Consumption in India [Infographic]


May 4, 2013

India has seen a tremendous growth in Online users over the last few years, let’s talk about the video consumption of these online users. The total online video consumption has doubled in the past two years to 3.7 billion videos per month. This dramatic growth has been driven by a sizeable increase in the number of […]

Whatsapp is now bigger than Twitter


April 17, 2013

Oh Yes! WhatsApp is now bigger than Twitter when we talk about monthly active users. That makes WhatsApp now the single-most-used independent smartphone app in almost every country around the globe. Jan Koum, CEO, WhatsApp revealed on the stage interview that his service is now bigger than Twitter, which boasts of more than 200 million […]

8 Best Practices for LinkedIn Company Pages


March 14, 2013

Do you have a Company/Business Page for your business on LinkedIn yet? You don’t know how its going to help your business? A LinkedIn Company Page gives a business an amazing opportunity to showcase and promote its products and services, recruit the right set of talent, and share important, interesting, and useful updates about the company […]