2014 is coming to an end which has been an exciting year for us at Digital Insights. Not only have we grown as a digital blog, there have also been a lot of learning’s from the incredible sources we have been following via Twitter or our own feedly list. This time, we have thought of […]
One of the important aspects of blogging is reading everyday content to stay fresh with what’s happening around in the world of digital industry. We at Digital Insights stay true to this rule and share a lot of content everyday and discover new blogs and websites we feel we should subscribe to to get more […]
Infographics are a great way to present a wealth of information on social media, without overwhelming your audiences. This visual trend of data visualization is just getting warmed up, as more and more companies are sharing vital pieces of information in layers and sub layers of an Infographic. As 2014 is coming to an end, […]
Twitter works on three basic things- understanding how it actually works, listening to your target audience and Tweeting right content at right time. The first two are individual choices and skills, but the third one is tricky because it also includes what to Tweet? This can be enhanced by various measures. Here I have tried […]
Facebook constantly keeps bringing about changes to its algorithm (edgerank) and adds additional functionalities so it can benefit the businesses. They launched a new ad tool on 7th October 2014, allowing businesses to target ads to users based on their specific locations, which is referred to as “Geofencing.” Now brick-and-mortar businesses will be able to […]
BMW is often cited as one of the best brands in the world and the company continues to launch a stream of innovative products. I am a fan myself. But the brand is definitely not an architectural masterpiece when it comes to social media campaigns or may be this one in particular. BMW India was […]
You’ve been on social media building your brand, and are looking for ways to promote your products on various social platforms strategically? It’s no surprise for consumers that brands are developing relations with them ultimately to sell their products. Thus, if you want social media to have a positive impact, you need to employ a […]
Taking steps in building a community and engaging on social media might seem hard when you don’t know if your actions are right or wrong. Is your audience responding to your strategy ? Are you finding the right people ? Establishing if the changes you made to your strategy are heading in the direction you’ve […]
Millennials are the most marketing-savvy and advertising-critical generation ever. For this generation, social media have become indispensable. This gives business a great opportunity to focus and strategize their social media marketing efforts accordingly. Studies suggest that if you can get your product/service viral amongst Millennials, you get a boost to all your efforts and conversions. Did you […]
In 1992, Evelyn Lauder created the Breast Cancer Awareness campaign and since then individuals & organizations across the globe have dedicated their time for this cause. There are various events, runs arranged to raise money to fight this disease. Every October, has been designated as the National Breast Awareness Month and the pink ribbons symbolize […]
Social media in India has become the “in” place to connect with fans/followers and to advertise. But in order to get more and more followers some brands just keep doing things which has negative or no impact on their brand. There are some who are not aware of how things work on Social Media and some […]
Has somebody asked you this question before- What is the ROI of Social Media? Are you wondering how to measure the ROI of social selling? Its benefits? One thing we all can acknowledge is that, ROI is the king of the castle it plays a major contributing factor towards your strategy. There is a specter hanging over […]
I spend around 8-10 hours on the internet every day, Part of it due to the nature of my job & the rest is there are just too many awesome things you cannot miss out to read on the Internet. I am sure, I am not the only one. In-fact according to a recent report, […]