Google+ is one of the most under-utilised social platform today! That’s what I believe, I have seen people struggling with traditional SEO practices, people who don’t believe that Google+ is not for techies and I recently met a guy in India who asked me ‘People really use Google+?‘ I wasn’t shocked with that statement but […]
Do you use Hashtags on social media? If not, it is time to incorporate in your strategy! Hashtags have become omnipresent in social media and consumers are only using them more (I must mention some of them use 100’s of hashtags in one post), regardless they still have tapped into these tagged topics. It has […]
Twitter is a great tool for networking and one to one conversations with your customers & prospects. However, there are many features on Twitter which still go un-noticed by Brands which can be really helpful for business goals. One of the features which generally is not used much are Twitter Cards Twitter Cards are rich […]
The posts you share on Social Media are the key towards – increased engagement, traffic and awareness to your brand online. Many businesses and marketers often want to create posts which will bring virality to their content. But before you jump the gun, there is a lot to be achieved to reach that goal; and […]
Customer service has rapidly progressed on social media. Gone are those days when your customers would write a letter or pick up the phone and wait in queue for the customer service executive to solve their problems. Now your audiences take to social platforms immediately to voice their displeasure and expect an instant reply. You […]
Times of India Entertainment, the news portal that published a crass cleavage-baring post on their Twitter handle of Deepika Padukone, after seeing the post she expressed her disgust of the quality of news they are sharing on 14th September 2014 through her Twitter profile. The news portal later deleted the tweet, after criticism escalated on […]
As your online presence develops, you may find that you no longer have time or energy to devote to other things. Maintaining your online presence may feel like a full time job. Hence, it is time to find someone to help you out to manage your businesses online presence. You can either hire a digital/ […]
Instagram recently released a cool app in late August. Hyperlapse is designed to capture high-quality time lapse videos in an easy to use format. So how can you start using Hyperlapse to promote your branded content? But before we dwell about that – important to note if you’re going to share your Hyperlapse on Instagram, the time […]
How to get people to read what you write? It is more important that you have great ‘Headlines’ first than creating great content. People do underestimate the power of headlines, they put in all their efforts on creating the best content and a half hearted attempt for their headline. I’ve got news for you, headlines is […]
Everyone loves Twitter, I really do and for me the very first reason is it’s not like Facebook. I always appreciate how Hitesh mentioned 10 reasons why you should choose Twitter over Facebook. No algorithm, no manipulation, a delivery system that has not changed since the launch (eight years now). Well, that is about to […]
There has been a flurry of communication tools in the last 10 years for Brands. They can communicate with you over Facebook, Twitter & their owned websites along with tons of other digital aspects. For many, email gets lost in this communication strategy. For them, Email Marketing is not as effective as it used to […]
#RiceBucketChallenge is the Indian desi twist to #IceBucketChallenge on Social Media. Manju Latha Kalanidihi, a journalist from the city of Hyderabad came up with the idea for a Rice Bucket Challenge. Rather than washing down the water in a country with scarce water supply, her train of thought was to feed the hungry for the […]
India’s favourite instant noodle brand ‘Maggi’ has recently launched a new product, Oats Noodles and they have roped in Madhuri Dixit Nene to represent this new product launch to spread awareness across the nation that health is enjoyable with the new commercial. We all have grown up eating Maggi be it during lunch, dinner, snack, […]