From being in the shadow of Facebook for a long time, Twitter has come a long way to be one of the most active networks for networking and the primary source of news. Many celebrities started flocking to the micro-blogging site which helped Twitter to rise in popularity especially in the United States. Here we […]
‘Selfie‘ was dubbed as the word of the year by oxford dictionary in 2013. Well it just doesn’t end there, your social networks are swarmed by selfies of friends, relatives and admit it; even you have taken a selfie and posted it on your social channels. Brands are not too far behind they have tapped […]
Everyone’s talking e-Commerce in India now. From the doodh-waala to the neighbourhood grocer, everyone wants in a piece of the pie. So I thought I might as well drop in some thoughts on the same. The Indian e-Commerce market was valued at over $14 Billion in 2012. That’s 14 followed by 9 zeroes for the math-retarded like […]
Looking for the latest Social Media user stats for India? Continuing with the series of stats, facts and numbers for 2014; here I am pleased to share the latest numbers for the Indian landscape. India has been one of the major consumers when it comes to social media, brands in India today are much aware […]
The chocolate – coated wafer brand of Nestle, Kitkat has one of the most memorable tag-lines – Have a break. Have a Kit Kat. The brand is synonymous with encouraging people to take a break from whatever they might be doing. That is exactly how they promoted their new Twitter campaign #RichBreak. About The Campaign This […]
Crowdsourcing has become one of the most effective ways of strengthening the connection between customers and businesses/brands. Your customers & prospects have tons of valuable ideas that can help your brand for the future, and social media is the perfect platform to tap your customers & prospects for insights on everything – from products concepts, campaigns, […]
Are you looking for ways to increase your YouTube engagement? What if I told you, you can increase your YouTube traffic by a whopping 374%? But before I dwell any further on that, a small recap on the earlier infographic where I discussed the importance of incorporating videos in your social strategy. By making YouTube […]
One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details of your owned presence details along with the post level activity, we always had to rely on third party estimated data […]
We all know by now the power of visual content and it is the future of marketing to your audiences. Images get your brands message across loud and clear to your audiences, compared to only text-based content. Infographic is the best of both worlds, where it is a visual element with snackable bits of text-based […]
Social Media has become a must-have space for all brands. From small scale setups to large businesses of crores worth of turnover, each brand wishes to be a leader on social media. Companies have begun to invest massively on social media, and they should not? Have you not seen these growing numbers about social media […]
Are you not incorporating videos in your social media marketing strategy? Then you’re in for a treat. You must have heard this phrase time and again, “Content is the king.” But the truth is content is the glue to your entire social strategy, and it’s not a secret anymore as everyone knows it. Remember we discussed […]
Sachin Tendulkar considered the “God” of cricket who has hit many centuries and is one of the best cricketers in the world, has failed to gain recognition from the grand slam champion and tennis queen Maria Sharapova. Sachin Tendulkar was in the Royal Box in Wimbledon on Saturday, 28th June 2014. He was not the […]
Google has always tried to keep their secret sauce inaccessible when it comes to how they rank their content in search engines. However, many studies have found out different co-relations with various factors of search engine results with certain aspects of websites. Moz had studied co-relation factors of search engine rankings in mid-2013 which said […]