Social Media Analytics and benchmarking Industry has grown multiple folds in the last 2-3 years. Brands have started realising the importance of testing and measuring their performance compared to the Industry. With the emergence of Big Data Trends, Organisations have started looping in Social media data as a key subset of the important data they generate from various marketing sources. Quintly is one of the social media benchmarking tools which performs analytics on your owned & competitive presence on major platforms.
Getting Started with Quintly:
Quintly makes it easy for an individual to get started with a minimalistic interface to emphasise on the first thing there is to get started à Adding Profiles. Quintly supports data for Facebook, Twitter, Google+, LinkedIn, YouTube & Instagram. For Twitter & LinkedIn, you might have to authenticate with your account for them to start pulling data for the accounts you specify.
You can search your Brands by names and select the correct ones from suggestion box from different platforms at once. The search box also gives you the idea of authenticated accounts (tick-marked & verified) so that you choose the right account over the stream of results. Below is the result of searching Samsung, which gave in all the verified accounts, followed by the regular ones as results. If you manage a Facebook page (or pages), you can add them as well to measure your own business along with the competition right within the Quintly Dashboard. Just click on ‘Connect with Facebook’ and it will auto-import your pages and you can choose the right ones you wish to analyse.
The dashboard concept is to amalgamate all your important charts and data on one screen with the help of Widgets. There is multitude of widgets available for you to slice & dice data from for all the social channels.
You can add widgets from the right hand side corner which will provide you the below views for your social media accounts:
- Key Metrics Table: Table view of the key metrics for each social media network
- Key Metrics Radar: Radar plot of the key metrics of each social network
- Fan wise Distribution: Includes Fan growth change along with demographics data and distribution (For Facebook)
- Post Level Analysis: Analyze the content of any social media account with a detailed data with engagement along with the option to display it by hour or day (for Facebook). Tweets include ReTweets of original content along with mentions. The post level analysis is available for all the social networks under Quintly with their respective engagement metrics.
- Interactions: The Interaction breakdown categorizes engagement with different content. You can view Interaction rate over time along with which weekday is performing best for your social media account (along with your competitors). Quintly also gives you an hour-wise breakdown of interactions happening for your Facebook page which helps you strategize in posting the right content at the right time. Clicking on the question mark over each widget will give you the formula as to how the tool calculates the selected metric (including interaction rate). You can also get a look at Key interacting Users for Facebook & Twitter which helps you to drilldown on your most active users.
- Response Time: Measurement of response time can be done for your brands to see & benchmark the optimum time in which brands are replying to customer queries.
You can export these reports/widgets as a picture or PDF or with Excel to do some advanced analysis. ‘Groups’ feature under Quintly allows you to group your competitors or project under one subset for easier identification when you are performing analysis on multiple brands. For activating it, just go under ‘Manage Profiles’ and click on the right hand side menu ‘Add a New Group’ and give your desired name to the Group. You can then start adding social media accounts to different groups by clicking on each property and selecting the ‘Add to Group’ option and segregate brands based on different aspects. In the below example, I have created 2 different groups for ‘Computer Manufacturers’ and ‘Social Media Blogs’ where I can put the respective client properties and competitive channels. On adding all, I can then just select that group and have a holistic view of all the accounts under that group.
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Quintly offers agencies and brands an option for centralized reporting structure & optimization potential for their social media strategies. The user Interface is refreshing and looks clean with a lot of help to offer in case you get lost with too many widgets with description and tips available for each. Customized Dashboards and the ability to export the report in different formats is a good feature to have to brand managers. Quintly is moderately priced starting from a Small package of $69/month to enterprise custom packages. You can read their pricing features here
However, adding new pages which Quintly might not be tracking at its backend can be a challenge as the tool partially tracks the data. So you might get ‘!’ sign when that might be the case. It takes some time for Quintly to bring those historical stats for you when you have added those social media accounts. Quintly can be considered as a close competition to another social benchmarking Tool Unmetric which has almost the same host of features available. We would also love to have hashtag measurement capabilities available within Quintly which would enable to measure Twitter Campaign and make it easier for brands to measure all their efforts within one tool itself. If you want to get started, there is a free option in Quintly where you can get started with your Facebook page with 30 days of historical data.
Have you tried Quintly yet? What features do you love or would like to add in the tool? Let us know your feedback about Quintly in the comments below