Lately, Indian Banking Industry has shown a tremendous growth on Social Media platforms like Facebook, Twitter, YouTube etc. The Banking sector in India has proven that its not just about opening saving bank accounts, credit cards, investments, wealth management, mutual funds, insurance and so on. With the increasing growth in Social Media in India, banks have understood that likes, tweets, shares do matter to engage with the young generation.
With a more globalized approach and increasing competition, banks have increased their marketing budgets and Social Media is one of the major portion of it. There are banks that we have seen, using social platforms as another customer care, using them to showcase their thought leadership, using them to launch new products, endorsing celebrities and many more.
Look at the numbers of Fans below that each of these Indian Banks have acquired, its really splendid to see the kind of fan base and engagement they have.
Below is an Infographic shared by Unmetric, a social media benchmarking company which shows the current state of How Indian Banks are using Social Media, what platform banks are using and what is the content strategy that they are following and so on-