Social Media has been a boon for many businesses and there are brands which are using it perfectly and there are brands which are still struggling to find the right mix for their customers. Social Media in India has grown tremendously over the last 2 years especially for the e-Commerce brands.
Social Media Marketing is often seen as a quick way to promote and sell your products and services online. There are brands who think it’s all about getting Facebook likes or Twitter followers, showcase them what you have in store, if that is not working throw them some offers and they will buy it.
If your only aim on being on a social media site be it Facebook, Twitter, LinkedIn, Google+ or any other platform is to increase sales, I am afraid you have to get your basics right. That’s not how things work and not how you measure the success on Social Media. We have seen many such mistakes that brands do on a daily basis, here are the top 5 mistakes that every brand should avoid on Social Media.
To Err is human! Okay, I do agree to that but there are some mistakes which are not acceptable. Not acceptable especially when you have hired a social media agency for managing your page. Look at the example below, Aircel India has wrongly spelled the name of Facebook’s founder Mark Zuckerberg as Mark Zukerberg, and imagine they are putting this on Facebook.
Update: Aircel India has removed the post after we posted this article.
Images are the blood for Social Media. Talk about, Facebook, Twitter, Google+, Pinterest, Flickr, it’s all about images. 70-75% of users read the post after they find the image attached to it is really interesting. Look at the image below, it’s shady. The only thing that I can see in that is India’s map highlighted and in that too I doubt those dimensions. Anyways look at what the post is and what users are replying. It is funny. [Facebook Post]
Don’t take “social” out of Social Media
No seriously, don’t kill the very purpose of Social Media. It’s fine if you don’t put content for a day or two, but pushing the same content 4-5 times in a month is making your page mundane. I will unlike the page on day I will notice a thing like this. Have a look at these [post 1], [post 2], [post 3], [post 4] and notice the engagement on these posts. Axis Bank page has 1.2Million fans and these posts have average 35 users liking it.
Be careful with what you are offering
It’s very important that you know what you are offering to your fans or followers. As we discussed above how important is an image on Social Media, look at this image. It’s misleading; if I own a Samsung Tablet and not an iPad I might just skip this looking at the image. Be sure when it’s about your own products at least. [Facebook Post]
Auto posting same content on all Social Media platforms
Yes marketers said that every business today should have a Facebook and Twitter account. But that doesn’t mean that you start pushing the same content on both of them or rather on all other social media platforms. You need to understand that every social platform is different. There are certain dos and don’ts for all of them. Look at MSN India, each tweet is nothing but a Facebook post on Twitter. Avoid this please.
Nothing against any of the above brands or their social media agency, there may be thousand others who might be doing the same mistake. We just picked the recent examples from our experience.
What are your thoughts on these? Have you seen any other blunder or mistake that pinched you? We would love to hear that.