5 Mistakes Brands must avoid on Social Media

Social Media has been a boon for many businesses and there are brands which are using it perfectly and there are brands which are still struggling to find the right mix for their customers. Social Media in India has grown tremendously over the last 2 years especially for the e-Commerce brands.

Social Media Marketing is often seen as a quick way to promote and sell your products and services online. There are brands who think it’s all about getting Facebook likes or Twitter followers, showcase them what you have in store, if that is not working throw them some offers and they will buy it.

If your only aim on being on a social media site be it Facebook, Twitter, LinkedIn, Google+ or any other platform is to increase sales, I am afraid you have to get your basics right. That’s not how things work and not how you measure the success on Social Media. We have seen many such mistakes that brands do on a daily basis, here are the top 5 mistakes that every brand should avoid on Social Media.

Spelling Mistakes

To Err is human! Okay, I do agree to that but there are some mistakes which are not acceptable. Not acceptable especially when you have hired a social media agency for managing your page. Look at the example below, Aircel India has wrongly spelled the name of Facebook’s founder Mark Zuckerberg as Mark Zukerberg, and imagine they are putting this on Facebook.

Update: Aircel India has removed the post after we posted this article.

social media mistakes

Inappropriate Images

Images are the blood for Social Media. Talk about, Facebook, Twitter, Google+, Pinterest, Flickr, it’s all about images. 70-75% of users read the post after they find the image attached to it is really interesting. Look at the image below, it’s shady. The only thing that I can see in that is India’s map highlighted and in that too I doubt those dimensions. Anyways look at what the post is and what users are replying. It is funny. [Facebook Post]

social media mistakes

Don’t take “social” out of Social Media

No seriously, don’t kill the very purpose of Social Media. It’s fine if you don’t put content for a day or two, but pushing the same content 4-5 times in a month is making your page mundane. I will unlike the page on day I will notice a thing like this. Have a look at these [post 1], [post 2], [post 3], [post 4] and notice the engagement on these posts. Axis Bank page has 1.2Million fans and these posts have average 35 users liking it.

avoid social media mistakes

Be careful with what you are offering

It’s very important that you know what you are offering to your fans or followers. As we discussed above how important is an image on Social Media, look at this image. It’s misleading; if I own a Samsung Tablet and not an iPad I might just skip this looking at the image. Be sure when it’s about your own products at least. [Facebook Post]

silly social media mistakes

Auto posting same content on all Social Media platforms

Yes marketers said that every business today should have a Facebook and Twitter account. But that doesn’t mean that you start pushing the same content on both of them or rather on all other social media platforms. You need to understand that every social platform is different. There are certain dos and don’ts for all of them. Look at MSN India, each tweet is nothing but a Facebook post on Twitter. Avoid this please.

social media mistakes

Nothing against any of the above brands or their social media agency, there may be thousand others who might be doing the same mistake. We just picked the recent examples from our experience.

What are your thoughts on these? Have you seen any other blunder or mistake that pinched you? We would love to hear that.

A social media and web tech enthusiast. I keep myself busy with building social media strategies, tactics, exploring new platforms and sharing the best of my knowledge online. I like to play basketball and football.

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  • Rajat Setia

    Great article! but I partly-disagree with the auto-posting point. I say partly because it is a fact that social media platforms are different and each one may have a different target audience, but sometimes sharing a great article or picture across all your platform helps in an all-exhaustive effort, like the way it is done for multi – channel contests.

    • http://www.digitalinsights.in/ Digital Insights

      Hi Rajat,
      We totally understand where you are coming from, what you are saying is absolutely right; having a multi-channel contest and campaign definitely saves a lot of time and effort but those posts should be customized as per the platform. And second, that should not be the only communication that you are doing. In the above example if you see, MSN India is on auto pilot mode; they are not interacting with their followers and Twitter is not only about broadcasting :)

  • http://www.nicklewiscommunications.com/ Nick Lewis

    This is a great summary of the common mistakes made by people who use social media.

    I agree that cross-platform posts don’t work (as illustrated in your example) but I do find it tough to find unique content to share on each of my social networks. There simply isn’t the time to curate in such detail each feed, and I work in social media marketing! Obviously I adapt my posts appropriately for each platform (i.e. I used to take the hashtags out of Facebook posts), but I found it too time consuming to actively think of all five of my major networks as individual feeds requiring their own content.

    • http://www.digitalinsights.in/ Digital Insights

      We are glad to have you here @Nick, its indeed a pleasure.

      As you rightly said adapting posts is of utmost importance, otherwise you are nothing more than another bot on Twitter (or any other platform for that matter). Time consuming? yes it is, but then we have tools like Buffer and Sprinklr that makes it much more easier.

      And I have always believed in one thing, time is the most precious effort that you invest while building your brand online. I am sure you would agree to that.

      • http://www.nicklewiscommunications.com/ Nick Lewis

        I agree with all of that – I use HootSuite myself for scheduling and other things.

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