Is your Brand Obsessed with Social Media numbers?


July 24, 2013

I have been working with Brands to promote them on Social Media, to engage with their fans and followers, to take care of their online reputation and there is one thing that I have noticed about most of the brands ‘Social Media numbers’. Every brand wants to get more likes, more followers, more connections as […]

How to deal with complaints on Social Media?


June 20, 2013

The population on Social Media is increasing tremendously. Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram and many other social networking sites are now part of our daily routines. There are people who use it for making friends, for building corporate connections, who are addicted, who are passionate, people who pour water to plants through Social Media […]

Twitter Analytics for all


June 13, 2013

This is so amazing, in April Twitter opened up its analytics service for all users in United States. And now its open to all. Though there is no official announcement from Twitter yet but you can now access in-depth analysis of your tweets with metrics like number of faves, retweets, replies, clicks on link. You […]

Facebook introduced Hashtags, Twitter got angry

Facebook yesterday officially unveiled Hashtags to its platform, it was much foreseen by many Social Media Experts around and finally it is here. Well, when I think about hashtags, Twitter, Google+ and Instagram are the three social media platforms that comes to my mind. I was so addicted to hashtags that I started searching them […]

5 Mistakes Brands must avoid on Social Media


June 1, 2013

Social Media has been a boon for many businesses and there are brands which are using it perfectly and there are brands which are still struggling to find the right mix for their customers. Social Media in India has grown tremendously over the last 2 years especially for the e-Commerce brands. Social Media Marketing is […]

How to get Facebook Pages and Profiles Verified?


May 30, 2013

Just like Twitter now you have Facebook verified accounts. i.e verified Facebook Pages and Profiles. This is really gonna help users to identify the official account of their favorite brand. Here is what Facebook said- Today we’re launching verified Pages to help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook. […]

How to advertise your Mobile app on Facebook?


May 20, 2013

Do you have a mobile app (iOS or Android) for your brand? Are you looking to promote it to get more downloads and installs? If answer to both these questions is negative, I would request you to check our other articles on Digital and Social Media Marketing. If  your answer is positive, I am sure this article going […]

Role of Social Media in Indian Banking Industry


May 16, 2013

Lately, Indian Banking Industry has shown a tremendous growth on Social Media platforms like Facebook, Twitter, YouTube etc. The Banking sector in India has proven that its not just about opening saving bank accounts, credit cards, investments, wealth management, mutual funds, insurance and so on. With the increasing growth in Social Media in India, banks […]