Social media has changed all the traditional notions of marketing across all industries. The Indian Luxury Hotels segment is not far behind, still in its nascent stage on social media but nonetheless they have upscaled their marketing efforts. Let’s take a look at Hotel Trident’s very recent social media campaign, which trended on Twitter across […]
The world is moving over desktops and laptops to mobile, while PC manufacturers are struggling to keep pace with the changing times.However, i believe this trend will take some time to reflect in India (we being the followers in technology and not the trend setters in adaptation) and so the computer manufacturers still have a […]
Cadbury Celebrations is known for it’s festivity themed offerings. With Raksha Bandhan around the corner, Cadbury Celebrations is looking for gratifying the sisters by asking brothers from all around the country to write a wish for their sisters on their Facebook wall and they will turn it into a full featured song which they can […]
Chocolate is loved by all and admit it, when you do see someone eating a chocolate you do think of buying/sharing one yourself. Cadbury is one brand which is synonymous with Chocolate Industry in India and has a huge presence on social media. They have dedicated pages for each of their popular offerings on Facebook […]
I remember as a child, being glued to my television set on a sunday morning to catch up with Derek O Brien who hosted the Bournvita Quiz Contest. The quiz pattern along with the excitement was one of the reasons it was one of the most popular shows to come out of India. BQC as […]
As Children ourselves, we always looked for chances of finding chillar (change) through our parents pockets or hidden somewhere in the house. I remember accumulating these without fail so that i could have an ice-cream every week (of course without telling my parents about it). The concept of saving our own money is not unique […]
How cool would it be to present the Indian audience with some untold/unheard stories of Indian Politics from the era of Indian Independence? ABP News is trying to promote it’s new documentary- drama series ‘PradhanMantri’ which gets aired every Saturday on the Channel. And as we have seen with Indian Television Channels which are stepping […]
In the age of smartphones and tablets, PC sales are declining worldwide and India is no exception. A report published by Economic Times suggests tablet sales in India have grown at a rate of more than 400% whereas PC’s are still registering a growth of under 10%. This might be attributed to the the rise of some […]