5 Social Media lessons from Bigg Boss


October 8, 2013

India has the fastest growing population of Youth in the world. The entertainment industry also much depends on the taste of youth. Every season of a reality show has something new for the audience, targeting the youth or the family audience. The tasks in any show make it more attractive and eye grabbing for its […]

5 Social Media Lessons to learn from GTAV


October 1, 2013

GTA 5 sales surpassed 15 Million units already, according to Cowen & Company analyst Doug Creutz as reported by vg247. The game has awesome virality and there are the obvious fans like me who go crazy when GTA launches. Released on 17th September, 2013, GTA has dominated the charts to an extent that nine out […]

Indian Television Industry and Social Media


September 23, 2013

Television is one of the major components of the Indian Entertainment Industry and caters to mass with thousands of programs in every state of India. Every month we see some or the other program that starts and ends after 5-6 years. The small screen has produced numerous celebrities of their own kind, some even attaining national […]

Social Media facts, figures and statistics 2013


September 4, 2013

Are you looking for latest Social Media stats of 2013? How many users on Facebook? How many tweets per day on Twitter? How many users still login to Google+ and upload GIFs? How many Linkedin company pages are there? Which is the most popular brand on Instagram? Is Pinterest still about 80% female users? You […]

Social Media and the Indian BFSI sector


September 3, 2013

Social Media today is playing a significant role in Indian Banking, Financial services and Insurance (BFSI) Industry. Every brand is there on one or the other platform and trying to engage with consumers online. As I mentioned earlier the Indian B.F.S.I. sector has proven that its not just about opening a savings bank account or […]

5 Social Media Lessons to learn from Oreo


August 18, 2013

Oreo is not only a sandwich cookie consisting of two chocolate disks with a cream filling in between but it’s a brand that really keeps you connected and attached. I have been following Oreo as a brand on Social Media since a very long time and I am really amazed to see how precisely they […]

5 Social Media lessons that Logitech can learn from Razer


July 30, 2013

Logitech is a global provider of personal computer accessories headquartered in Romanel-sur-Morges, Switzerland. They develop and market products like peripheral devices for PCs, including keyboards, mice, trackballs, microphones, game controllers and webcams. Logitech also makes home and computer speakers, headphones, wireless audio devices, as well as audio devices for MP3 players and mobile phones. Razer […]

Is your Brand Obsessed with Social Media numbers?


July 24, 2013

I have been working with Brands to promote them on Social Media, to engage with their fans and followers, to take care of their online reputation and there is one thing that I have noticed about most of the brands ‘Social Media numbers’. Every brand wants to get more likes, more followers, more connections as […]