How @TridentHotels started the first Social Hotel in India?


June 11, 2014

Social media has changed all the traditional notions of marketing across all industries. The Indian Luxury Hotels segment is not far behind, still in its nascent stage on social media but nonetheless they have upscaled their marketing efforts. Let’s take a look at Hotel Trident’s very recent social media campaign, which trended on Twitter across […]

Social Media FaceOff: Dominos Vs Pizza Hut


March 9, 2014

When it comes to consuming Junk food in India, most of the metro culture goes with the staple diet of Pizza along with other refreshments. According to a new research report, The pizza market in India is worth, above 1500 crores, and is growing at a CAGR (consumer annual growth rate) of 26% for the […]

The impact of Patna Blasts on Social Media


October 30, 2013

Terrorism in India is increasing day by day and it has spread its roots deep into our land. Terror forms an integral part of Terrorism, like the Patna blasts which took place on 27th October 2013. Eight crude bomb explosions in Patna before Narendra Modi’s arrival in the city to address a rally in the […]

Is your Brand Obsessed with Social Media numbers?


July 24, 2013

I have been working with Brands to promote them on Social Media, to engage with their fans and followers, to take care of their online reputation and there is one thing that I have noticed about most of the brands ‘Social Media numbers’. Every brand wants to get more likes, more followers, more connections as […]