Social Media FaceOff: Dominos Vs Pizza Hut

March 9, 2014

When it comes to consuming Junk food in India, most of the metro culture goes with the staple diet of Pizza along with other refreshments. According to a new research report, The pizza market in India is worth, above 1500 crores, and is growing at a CAGR (consumer annual growth rate) of 26% for the […]

How Indian Airline Industry is leveraging Social Media?

January 24, 2014

Air passenger traffic in India is increasing on a tremendous pace. It is a very well known fact that aviation sector not only brings immense benefits to communities and economies around the globe, but also is a key agitator of economic growth, social development and tourism in any country. India is currently the 9th largest […]

4 Social Media Metrics that Matter!

December 18, 2013

Measuring Social Media is debatable. The ‘ROI Factor’ is still being discussed by many Social Media veterans and experts alike. Although many believe that Social Media is not measurable (and should not be attached to a dollar value, I believe that any marketing strategy executed should be measured. The measurement might not be in terms […]

Is Narendra Modi really the new face for India in 2014?

December 13, 2013

Election fever has completely gripped the Indian nation and media as well. With the election fever in full swing all the parties are pitching their promises/vows to their supporters and gaining more supporters in return. The main parties which are competing in 2014 elections comprises of Bharatiya Janta Party (BJP), Congress, Aam Aadmi Party (AAP) […]

The impact of Patna Blasts on Social Media

October 30, 2013

Terrorism in India is increasing day by day and it has spread its roots deep into our land. Terror forms an integral part of Terrorism, like the Patna blasts which took place on 27th October 2013. Eight crude bomb explosions in Patna before Narendra Modi’s arrival in the city to address a rally in the […]

Social Media facts, figures and statistics 2013

September 4, 2013

Are you looking for latest Social Media stats of 2013? How many users on Facebook? How many tweets per day on Twitter? How many users still login to Google+ and upload GIFs? How many Linkedin company pages are there? Which is the most popular brand on Instagram? Is Pinterest still about 80% female users? You […]